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Paul Perrett on B2B go-to-market strategy

Podcast

What two $1.5B+ exits taught Paul Perrett about modern B2B go-to-market

Paul Perrett has led go-to-market in two of Australia's biggest tech exits. In this episode, he gets specific: what scalable GTM looks like, why AI-driven outbound makes sales harder, and how teams must think about trust to cut through.

What is an SDR

Blogs

What is an SDR? Definition, role, and why they matter in B2B sales 

An SDR is the first human touchpoint most B2B buyers have with a company. This guide covers the role, how it differs from a BDR or AE, skills, tools, and career path.

12 May 2026

B2b Sales

Blogs

What is B2B sales? Definition, process, and how it works 

B2B sales has its own buyers, timelines, and decision-making process. This guide covers how the process unfolds from prospecting to close, the main sales motions, and how it plays out across APAC and North America.

11 May 2026

How-to-choose-a-sales-intelligence-platform-7-questions-to-ask-before-you-buy

Blogs

How to choose a sales intelligence platform: 7 questions to ask before you buy

Not all sales intelligence platforms deliver on their promises. These seven questions help B2B sales leaders evaluate what actually matters before signing a contract.

6 May 2026

What is sales intelligence

Blogs

What is sales intelligence? The complete guide for B2B sales teams 

Sales intelligence helps B2B sales teams identify, prioritize, and engage the right buyers at the right time. This guide covers what it is, how it works, and why it's become a core part of modern go-to-market strategy across APAC and North America.

6 May 2026

Chris Perrine talks B2B sales strategy for APAC

Blogs

How to build a B2B sales strategy for APAC: lessons from 30 years on the ground

Chris Perrine spent 30 years building revenue teams. Here's what he learned about GTM localization, AI in sales, and scaling from scratch.

5 May 2026

B2B sales strategy in APAC

Podcast

How Chris Perrine built G2’s Asia Pacific business – and what 30 years of APAC sales leadership teaches you

Chris Perrine shares how he scaled G2 across Asia-Pacific, why reviews are a sales tool more than a marketing one, and how AI is reshaping the B2B buying process.

SMB vs enterprise sales

Blogs

How to scale B2B sales from SMB to enterprise

In Episode 2 of the B2B Sales Blueprint podcast, Paul Perrett sat down with Luke Williams to unpack what happens as sales teams move upmarket.

13 April 2026

High-performing sales teams with Luke Williams

Podcast

Luke Williams: What got you to $10K deals won’t get you to $250K

In this episode of B2B Sales Blueprint, Luke Williams shares practical lessons for leading high-performing sales teams as they transition from SMB to enterprise selling.

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