Podcast
Paul Perrett has led go-to-market in two of Australia's biggest tech exits. In this episode, he gets specific: what scalable GTM looks like, why AI-driven outbound makes sales harder, and how teams must think about trust to cut through.
Blogs
An SDR is the first human touchpoint most B2B buyers have with a company. This guide covers the role, how it differs from a BDR or AE, skills, tools, and career path.
12 May 2026
Blogs
B2B sales has its own buyers, timelines, and decision-making process. This guide covers how the process unfolds from prospecting to close, the main sales motions, and how it plays out across APAC and North America.
11 May 2026
Blogs
Not all sales intelligence platforms deliver on their promises. These seven questions help B2B sales leaders evaluate what actually matters before signing a contract.
6 May 2026
Blogs
Sales intelligence helps B2B sales teams identify, prioritize, and engage the right buyers at the right time. This guide covers what it is, how it works, and why it's become a core part of modern go-to-market strategy across APAC and North America.
6 May 2026
Blogs
In Episode 2 of the B2B Sales Blueprint podcast, Paul Perrett sat down with Luke Williams to unpack what happens as sales teams move upmarket.
13 April 2026
Podcast
In this episode of B2B Sales Blueprint, Luke Williams shares practical lessons for leading high-performing sales teams as they transition from SMB to enterprise selling.
Blogs
Company registers are one of the most powerful – and underused – data sources in B2B sales. This guide looks at some of the 140+ registers available on Firmable in APAC, and how sales teams use them to build better pipelines, faster.
2 April 2026
Customer stories
Discover how Lineer empowered their APAC SDR team with quality B2B data and real-time buying signals that helped them reach out with the right message at the right time.
