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Paul Perrett on B2B go-to-market strategy

Podcast

What two $1.5B+ exits taught Paul Perrett about modern B2B go-to-market

Paul Perrett has led go-to-market in two of Australia's biggest tech exits. In this episode, he gets specific: what scalable GTM looks like, why AI-driven outbound makes sales harder, and how teams must think about trust to cut through.

B2B sales strategy in APAC

Podcast

How Chris Perrine built G2’s Asia Pacific business – and what 30 years of APAC sales leadership teaches you

Chris Perrine shares how he scaled G2 across Asia-Pacific, why reviews are a sales tool more than a marketing one, and how AI is reshaping the B2B buying process.

High-performing sales teams with Luke Williams

Podcast

Luke Williams: What got you to $10K deals won’t get you to $250K

In this episode of B2B Sales Blueprint, Luke Williams shares practical lessons for leading high-performing sales teams as they transition from SMB to enterprise selling.

B2B Sales Blueprint podcast with Leigh Jasper

Podcast

From Aconex to Firmable: Why Leigh Jasper built again

In the first episode of B2B Sales Blueprint, Leigh Jasper shares what it really takes to build a sales function from first sales calls and early hiring decisions to data quality and AI.

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