Why companies are searching for ZoomInfo alternatives?

ZoomInfo is a well-known player in the B2B sales intelligence space, but for many Australian and NZ businesses, it isn’t always the right fit. Here’s why:

• Limited local data: While ZoomInfo has good U.S. coverage, its Australian New Zealand database lacks depth. That can slow down sales teams targeting local markets.
• High cost: The platform pricing is enterprise-grade – often overkill for leaner teams or SMBs.
• Complex contracts: Lock-in periods and scaling limitations frustrate users who want flexibility.

What to look for in a ZoomInfo alternative

Before reviewing specific alternatives, here’s what Australian and Kiwi businesses should prioritise when evaluating a sales intelligence tool: Data quality and Australian and NZ coverage Look for platforms with verified mobile numbers, ABNs, NZBNs, and up-to-date contact data across Australian and New Zealand businesses. AI-powered prospecting Tools that offer real-time alerts, buyer intent signals, and predictive scoring help teams focus on high-converting leads faster. CRM and tool integration Platforms should connect seamlessly with CRMs like Salesforce, HubSpot. Pricing and scalability Choose a solution with pricing that reflects your stage – many enterprise tools charge for features SMBs won’t use. Privacy and compliance Australia’s Privacy Act and Do Not Call (DNC) laws require sales data platforms to follow strict rules. Local compliance matters.

Feature and pricing comparison: ZoomInfo vs alternatives

Top ZoomInfo alternatives for Australian and NZ companies

1. Firmable (Best for accurate Australian and New Zealand data and AI insights)

Firmable is a B2B sales intelligence platform purpose-built for Australia and New Zealand. It offers the most accurate local data, enriched with AI signals, and integrates with your existing sales stack. Key benefits:

• Verified mobile numbers and emails across Australia and NZ
• Real-time AI sales signals (e.g. hiring, funding, tech stack changes)
• CRM integration with Salesforce and HubSpot
• Complies with ABN/NZBN and DNC frameworks
• Flexible pricing plans for scaling SMBs

👉 Start a free 14-day trial with Firmable

2. Apollo.io (Best for startups and affordability)

Apollo.io blends contact data with outreach tools like email sequences for small teams. Key benefits:

• Large contact database:Covers global markets, with some Australian business contacts.
• Email automation:Built-in tools for outreach sequences.
• Freemium model:Offers a free plan with limited access to contacts.
• Sales engagement features:Apollo allows users to build outreach sequences within the platform, making it useful for startups with lean sales teams.

3. Lusha (Best for individual reps)

Lusha is a browser-first enrichment tool. It’s ideal for reps who prospect via LinkedIn and need fast mobile/email lookup. Key benefits:

• Chrome extension for quick lookups: Ideal for sales reps who need to enrich data on the go.
• Simple pricing plans: Some predictive analytics, but not as advanced as others like Firmable.
• Direct contact information: Focuses on mobile numbers and emails for direct outreach.

4. Cognism (Best for European targeting)

Cognism offers GDPR-compliant data and intent insights – making it valuable for companies expanding into Europe. Key benefits:

• Strong compliance framework:GDPR and PECR compliant, with transparent data sourcing.
• Intent data and firmographics: Helps teams target accounts showing active buying signals.
• Global coverage:Useful for companies expanding beyond Australia to Europe.
• Sales triggers and alerts:Allows teams to be notified when key prospects change roles or company information updates.

5. Seamless.AI (Best for automated prospecting at scale)

Seamless.AI delivers continuous data updates and works well for volume-based teams needing prospecting automation. Key benefits:  Real-time AI data updates: For updating contact information. Built-sales engagement: Automates personalised outreach for prospecting. Scalability: Designed for businesses that require a high volume of contacts.

Why Firmable is the ZoomInfo alternative built for the ANZ market

Why Firmable is the ZoomInfo alternative built for the ANZ market Firmable was designed from the ground up for the ANZ market. Unlike global providers that repurpose U.S. data, Firmable offers:

• ABN/NZBN mapped company records
• Deep industry filters tailored to Australian and NZ sectors
• Verified mobile numbers and email accuracy
• Affordable pricing with full-feature access
• Responsive support team based in your time zone

Final recommendation

For Australian and New Zealand businesses looking to scale smarter, Firmable stands out as the top ZoomInfo alternative. With accurate local data, real-time AI signals, and CRM-ready exports, it’s built for ANZ growth. Next steps Start your free 14-day trial with Firmable Talk to our team for a tailored sales intelligence strategy