About ProcurePro 

ProcurePro is a procurement software platform purpose-built for construction. A B2B SaaS company operating across Australia, the UK, and Ireland, ProcurePro helps major builders deliver projects more efficiently – from the homes we live in to the schools we learn in and the hospitals we heal in.
The team is scaling quickly, with regional sales functions supported by SDRs and marketing.

The challenge

Outbound is ProcurePro’s primary growth motion. To scale pipeline efficiently, SDRs need two things: reliable decision-maker contact data and a faster path from research to first call. 

“Picking up the phone is the most critical thing. Any way we can have our sales team spending more time in conversations drives revenue.”
– Alastair Blenkin, Co-founder and CEO, ProcurePro 

Global data tools couldn’t consistently surface accurate Australian mobile numbers or the long tail of mid-market construction firms that matter. The team needed a local source of truth they could trust – and a workflow that reduces admin and context switching in the CRM. 

The solution

ProcurePro adopted Firmable to power outbound across Australia, with three pillars delivering value from day one:

Verified local decision-maker data: Firmable’s ANZ-first database gives SDRs confidence to call with accurate mobiles and role-relevant contacts.

“In the Aussie market, Firmable is far and away the best. Our sales team is unanimous – the data quality enables them.”

Long-tail account discovery: Beyond well-known Tier-1 builders, Firmable makes it easy to uncover the “hidden middle” – smaller construction companies ideal for one-call, one-demo deals. There’s a long tail of smaller companies you usually only find by stumbling across them. Firmable has been key to discovering those accounts we didn’t even know existed.

Research speed and CRM-ready workflows:Firmable’s AI account intelligence helps SDRs get up to speed on a company quickly, and the HubSpot integration removes admin friction.

“Search the contact, click a button, and it’s in HubSpot. You’re ready to outbound – no copying and pasting.”

The results 

More live conversations with the right buyers.

With verified mobiles, SDRs spend more time speaking to decision-makers and less time chasing dead ends.

Greater pipeline coverage from the “hidden middle”: Firmable’s account discovery helps ProcurePro consistently add high-fit, mid-market builders to the funnel – a meaningful driver of run-rate deals in the $10–20k range.

Faster ramp and higher team productivity: Firmable shortens research time, supports new SDR onboarding, and lets the team grow output without growing admin.

“Investing in Firmable is a no-brainer – cheap as chips relative to the value. It’s access to information, time saving, and ultimately more time on the phone.”

A scalable foundation for GTM: As ProcurePro expands regions, Firmable underpins a repeatable revenue engine with clean data, clear processes, and responsive support.

“If you are an Australian business that needs B2B contact information, you must be using Firmable. If you don’t, you’re just wasting your time, because you will get better contact information faster than any other data source.”

Why Firmable

• Australian accuracy: locally verified mobiles and company data built for ANZ
• Signal-led prospecting: AI account intelligence to speed research and prioritisation
• CRM-ready: one-click push to HubSpot to keep reps in flow
• Human support: quick responses, proactive guidance, and regular product improvements

“The team has always been proactive and quick to respond. You can see the strong foundations in the business – and that translates into the product we use every day.”