More verified contacts than ZoomInfo, more mobile numbers, and data refreshed every week. AI buying signals show you which accounts are in-market today – so your team always knows who to call first.
Success by numbers
11.3m+
verified company profiles in the US and Canada
103m+
verified decision makers and contacts in the US and Canada
4.7
out of 5 star ratings on G2
#1
B2B database with deep vertical data
Trusted by 1,300+ companies worldwide
How Firmable stacks up against ZoomInfo for US & Canada sales teams.
| Feature | Firmable | ZoomInfo |
|---|---|---|
| Data Coverage | ||
| People and decision-maker coverage |
103m+ verified contacts across the US & Canada – more than ZoomInfo’s US contact database
|
~69M contacts in the US; strong at the enterprise tier but depth thins out for mid-market, niche verticals, and smaller companies |
| Company and small business coverage |
11.3m+ companies across the US & Canada – with strong depth in the mid-market and niche verticals ZoomInfo is actively exiting
|
Larger total company count, but users report gaps in niche and mid-market segments; CEO publicly reducing focus on accounts under 1,000 employees |
| Mobile number coverage (US) |
58.8m+ US mobile numbers – 48% more than ZoomInfo’s US mobile database
|
39.7M US mobile numbers; mobile coverage has been a historically reported weakness vs contact email depth |
| AI-native data quality & freshness |
AI sources from 100s of datasets and refreshes weekly. Higher connect rates, lower bounce rates, less time cleaning lists. Every data point is cross-referenced for accuracy. Proprietary AI surfaces new signals unavailable from traditional datasets.
|
Aggregates from web crawling, crowdsourced contributions, and third-party providers; data refresh cadence is unpublished and varies by record type; users commonly report stale job titles and higher-than-expected bounce rates, particularly for mid-market contacts |
| Intelligence & Signals | ||
| People signals |
Granular, timely notifications – new in role, left role and more – on Small Teams, Teams Pro and Enterprise
|
Available, but granular people signals are locked behind ZoomInfo’s top-tier plans |
| Company signals |
Funding rounds, growth signals and more – on Small Teams, Teams Pro and Enterprise
|
Available, but granular company signals are locked behind higher tiers |
| Search intent signals |
Shows which companies are actively researching your solution right now – target buyers in-market today
|
Available, sold as a US$5K–$15K/year add-on (one team quoted US$12K for 12 topics on the advanced plan) |
| CRM integrations & browser extension |
HubSpot and Salesforce – plus native webhooks on every plan for n8n, Zapier and thousands of other tools
|
HubSpot and Salesforce, with limited webhook support outside of higher-tier plans |
| Platform & Support | ||
| Technographic filters |
Tech stack data on every plan – combine with contact filters out of the box
|
Available, but combining with contact filters requires a plan upgrade; data sourced passively and can’t see back-end or internal tooling |
| Mid-market & niche vertical fit |
Built for 50–1,000-employee teams – the exact segment ZoomInfo is actively defunding
|
Steering resources upmarket: downmarket ACV down 11% YoY, ~20% layoffs in May 2026, CEO publicly reducing focus on mid-market accounts |
| Customer support |
Mid-market service model – responsive support without appointment scheduling
|
Tiered support model: online-only on lower plans, phone support requires a higher-tier plan, and direct access to a customer success manager is enterprise-only |
| Pricing & contract terms |
From US$55/user/month (billed annually) with transparent public pricing – a 5-person team pays ~US$4,500/year.
|
~US$33.5K/year median (Vendr, 1,543 verified buys); pricing hidden behind a demo form; annual only, auto-renew, 60-day written notice required, 10–20% renewal uplift common; enrichment ~$15K and intent ~$5–15K extra |
11.3m+ North America companies with verified industry segments, technology stacks, and more. 103m+ contacts with real mobile numbers and emails – refreshed weekly from local company registers.
Set up signal agents to track funding rounds, leadership changes, hiring surges, and tech stack shifts across your target accounts. Know which buyers are heating up – and reach out before your competitors do.
Connect your HubSpot, Salesforce, Dynamics, or Pipedrive in minutes. Use webhooks to push enriched data into Zapier, Slack, n8n, or your own systems in real time. Prospect from anywhere with the Chrome and Edge extensions – all from day one.
The essentials for single user prospecting and research
US$55
Per user per month, billed annually.
Total $660 per user.
1 user
US$110
1 user
Save 50% and switch to yearly
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX)
Perfect for small teams looking to scale up their growth
US$75
Per user per month, billed annually.
Total $900 per user.
Up to 3 users
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX)
Everything in lower plans, plus:
Ideal for teams wanting to supercharge their growth
US$110
Per user per month, billed annually.
Total $1,320 per user.
3 or more users
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX).
Everything in lower plans, plus:
Playing big? Get a custom plan to suit your needs
US$170
Per user per month, billed annually.
Total $2,040 per user.
Custom users
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX)
Everything in lower plans, plus:
“Investing in Firmable is a no-brainer. It’s access to information, time saving, and ultimately more time on the phone.”
Alastair Blenkin
Co-founder and CEO, ProcurePro
“Against other platforms, Firmable delivered accurate contact details for twice as many contacts, proving its superior value.”
David Pierotti
Director of Government Relations, Public Sector Network
“Firmable gives us the clarity we need to move fast and stay focused – it’s all about simplicity and speed. Our team has been more empowered.”
Dane Meah
CEO, MyCISO
Join 1,000+ companies using Firmable to find and close more deals.
