Latest article
A practical guide to outbound prospecting for B2B sales teams. Covers ICP definition, channel strategy, playbook building, and the data that makes it all work.
5 June 2026
Blogs
Channels and mechanics will depend on your market, deal size and maturity of your GTM motion. This guide walks you through the what and the how.
21 May 2026
Podcast
Paul Perrett has led go-to-market in two of Australia's biggest tech exits. In this episode, he gets specific: what scalable GTM looks like, why AI-driven outbound makes sales harder, and how teams must think about trust to cut through.
12 May 2026
Podcast
In the first episode of B2B Sales Blueprint, Leigh Jasper shares what it really takes to build a sales function from first sales calls and early hiring decisions to data quality and AI.
20 March 2026
Blogs
Scaling from a few SDRs to a full outbound engine? In this post we share how to maintain performance at scale, integrate Marketing and Sales, and use Firmable Signals to drive smarter, timely outreach.
1 September 2025
Blogs
Learn how to build a high-performing SDR team by hiring for attitude, not just experience, and aligning your Sales, Marketing and SDR teams for scalable outbound success.
21 August 2025
Blogs
Discover how to build a predictable B2B sales pipeline by investing in Sales Development Representatives (SDRs) and defining your Ideal Customer Profile (ICP).
21 August 2025
Firmable handles the grunt work – filtering data, surfacing signals, and revealing ready-to-buy accounts – so your team can focus on closing.
