Podcast
Paul Perrett has led go-to-market in two of Australia's biggest tech exits. In this episode, he gets specific: what scalable GTM looks like, why AI-driven outbound makes sales harder, and how teams must think about trust to cut through.
12 May 2026
Podcast
In the first episode of B2B Sales Blueprint, Leigh Jasper shares what it really takes to build a sales function from first sales calls and early hiring decisions to data quality and AI.
20 March 2026
Blogs
Scaling from a few SDRs to a full outbound engine? In this post we share how to maintain performance at scale, integrate Marketing and Sales, and use Firmable Signals to drive smarter, timely outreach.
1 September 2025
Blogs
Learn how to build a high-performing SDR team by hiring for attitude, not just experience, and aligning your Sales, Marketing and SDR teams for scalable outbound success.
21 August 2025
Blogs
Discover how to build a predictable B2B sales pipeline by investing in Sales Development Representatives (SDRs) and defining your Ideal Customer Profile (ICP).
21 August 2025
Blogs
AI adoption is accelerating across ANZ – especially in B2B sales. Learn how Australian and New Zealand businesses are using sales intelligence to scale outbound, boost productivity, and stay competitive.
31 July 2025
Blogs
LinkedIn ghosting is frustrating, but a cold conversation isn’t always a dead one. For SDRs and AEs in Australia and New Zealand, the key is knowing when it’s worth following up and how to do it without sounding pushy. In this guide, we break down why threads go quiet, the signals that timing has shifted, and five tactful ways to revive outreach and turn silence into pipeline.
23 July 2025
Firmable handles the grunt work – filtering data, surfacing signals, and revealing ready-to-buy accounts – so your team can focus on closing.
