The best email finder tools for B2B outreach in Australia
The best email finder tools for B2B outreach in Australia
Let’s face it – cold outreach can feel like a wild goose chase without the right data. Whether you’re chasing decision-makers in mid-market companies or trying to scale outreach across small businesses having verified emails for contacts in your Ideal Customer Profile (ICP) is critical. That’s where email finder tools come in – better known as B2B databases or sales intelligence tools in the business-to-business space If you’ve ever Googled “how to find email addresses” or “find email address for free,” you’re not alone. It’s a common pain point for sales reps and marketers alike. While there are free methods floating around, think guessing formats or trawling LinkedIn for the few people who have published it – those tactics often chew up your time and don’t scale. Professional email finder tools, on the other hand, help you reach the right people faster, with less manual effort and more accuracy. In this guide, we’ll unpack why email finder tools matter for outbound sales, what makes a great solution (especially for the Australian market), and give you a breakdown of five top tools – including a homegrown one you may not have tried yet.Why email finder tools are essential for outbound sales
The success of your outbound strategy hinges on one thing – reaching real people. It’s not enough to just know company names or job titles. You need contact info that actually works. Email finder tools solve a few key problems:- They save time. No more hunting through outdated directories or sending DMs hoping for a reply.
- They improve campaign results. Accurate emails = higher deliverability and better reply rates.
- They support compliance. Reputable tools help you stay on the right side of data privacy laws and complying with the Spam Act and Do Not Call Register (for calling) in Australia.
- They scale prospecting. With integrations into your CRM or sales outreach platform, you can build smarter sequences and convert leads more efficiently.
- Firmable – best for accurate Australian and New Zealand B2B data
- Unmatched coverage of Australian businesses (including SMBs and mid-market)
- Highly accurate emails and contact recency
- Easy integration into CRMs like HubSpot and Salesforce
- Includes ABN lookups and firmographic deep data
- Currently focused on the Australian and New Zealand (ANZ) markets (less useful for global campaigns)
- ZoomInfo for enterprise-level global reach
- Global database with millions of business contacts
- Filters and segmentation tools
- Strong integration into enterprise tech stacks
- Expensive – pricing is custom and typically suited to large sales teams
- Australian data coverage is patchy
- Interface may feel overwhelming to new users
- Lusha – easy to use
- User-friendly browser extension
- Straightforward pricing
- Quick contact discovery while browsing profiles
- Limited data beyond direct contact info
- Australian contact data is less comprehensive
- Free tier has tight usage caps
- Hunter.io – for verifying email formats
- Great for checking email formats
- Bulk email verifier included
- Affordable for freelancers or early-stage start-ups
- Relies on publicly available data – not always accurate
- Doesn’t offer contact enrichment or phone numbers
- Limited Australia – specific insights
- Apollo.io – all-rounder with sequencing tools
- Affordable pricing tiers
- Built-in email cadences and outreach tools
- Growing database of contacts
- Australian business data lacks depth
- Data quality can vary a lot by region
- Requires more onboarding to take full advantage
From email finders to full sales intelligence platforms
Email finder tools have come a long way from simply uncovering addresses. Today’s top platforms have evolved into sales intelligence engines – offering deep insights into both companies and contacts. You’re no longer just getting an inbox – you’re gaining access to job history, buying signals, tech stacks, revenue data, and more. This shift empowers you to personalise outreach far beyond generic mass emails. Whether you’re reaching out based on industry pain points or timing your message with company changes, tools like Firmable help you lead with relevance. In today’s noisy inboxes, that’s what cuts through. Choosing the right email finder for your team Here’s a quick comparison to help guide your decision:
Tips for using email finder tools effectively
Even the best tools won’t do all the heavy lifting. Here are a few practical tips to help you get the most out of them:- Start with your ICP. Focus on contacts that match your Ideal Customer Profile, not just anyone with an email.
- Check compliance. Follow Australia’s spam laws and only reach out to contacts where there’s a legitimate business context.
- Integrate with your CRM. Tools like Firmable make it easy to push contacts into Salesforce or HubSpot.
- Test and iterate. Track bounce rates, response rates, and conversions. Quality data should improve all three.
Final thoughts
Email finder tools – aka B2B database and sales intelligence platforms – are the secret sauce to smarter outbound sales. They help you stop guessing and start connecting. Whether you’re in a scrappy start-up or a national sales team, investing in the right tool can mean the difference between hitting targets and spinning your wheels. If you’re selling into Australia or New Zealand market, Firmable is a no-brainer. It’s built for our local B2B landscape, giving you verified, accurate emails without the fluff. But whichever tool you choose, make sure it fits your goals, respects privacy laws, and helps you spend more time talking to prospects – not hunting for their contact info.Additional resources
Learn how you can create helpful, human experiences and optimize at scale. From customer stories, articles, reports and more on content—to insights on commerce, we want to help eliminate guesswork and make every interaction actionable.
Don't forget to share this post!
You may also like
Grow your business faster with Firmable data
With the largest Australian B2B database and the only local support team, it’s easy to get started with Firmable.
