The best email finder tools for B2B outreach in Australia

Let’s face it – cold outreach can feel like a wild goose chase without the right data. Whether you’re chasing decision-makers in mid-market companies or trying to scale outreach across small businesses having verified emails for contacts in your Ideal Customer Profile (ICP) is critical. That’s where email finder tools come in – better known as B2B databases or sales intelligence tools in the business-to-business space

If you’ve ever Googled “how to find email addresses” or “find email address for free,” you’re not alone. It’s a common pain point for sales reps and marketers alike. While there are free methods floating around, think guessing formats or trawling LinkedIn for the few people who have published it – those tactics often chew up your time and don’t scale. Professional email finder tools, on the other hand, help you reach the right people faster, with less manual effort and more accuracy.

In this guide, we’ll unpack why email finder tools matter for outbound sales, what makes a great solution (especially for the Australian market), and give you a breakdown of five top tools – including a homegrown one you may not have tried yet.

Why email finder tools are essential for outbound sales 

The success of your outbound strategy hinges on one thing – reaching real people. It’s not enough to just know company names or job titles. You need contact info that actually works. 

Email finder tools solve a few key problems: 

• They save time. No more hunting through outdated directories or sending DMs hoping for a reply. 

• They improve campaign results. Accurate emails = higher deliverability and better reply rates. 

• They support compliance. Reputable tools help you stay on the right side of data privacy laws and complying with the Spam Act and Do Not Call Register (for calling) in Australia. 

• They scale prospecting. With integrations into your CRM or sales outreach platform, you can build smarter sequences and convert leads more efficiently.

Not all tools are created equal though – especially when it comes to coverage of Australian businesses. Let’s look at some of the best email finder tools and how they stack up. 

1. Firmable – best for accurate Australian and New Zealand B2B data

We’ll start close to home. Firmable is purpose-built for sales teams selling into Australian businesses, with a verified B2B database that’s designed to get you connected faster. 

Pros: 

• Unmatched coverage of Australian businesses (including SMBs and mid-market) 

• Highly accurate emails and contact recency 

• Easy integration into CRMs like HubSpot and Salesforce 

• Includes ABN lookups and firmographic deep data 

Cons: 

• Currently focused on the Australian and New Zealand (ANZ) markets (less useful for global campaigns)
   

Why it stands out: If you’re targeting Australia  and New Zealand leads, Firmable’s local-first data approach gives you the edge. You’re not buying a generic list – you’re getting context-rich, up-to-date contacts that match your ICP. Plus, its Chrome extension makes prospecting easy right from LinkedIn. 

2. ZoomInfo for enterprise-level global reach

ZoomInfo is one of the biggest names in B2B contact data, offering firmographic and technographic insights across global markets. 

Pros: 

• Global database with millions of business contacts 

• Filters and segmentation tools 

• Strong integration into enterprise tech stacks 

Cons: 

• Expensive –  pricing is custom and typically suited to large sales teams 

• Australian data coverage is patchy 

• Interface may feel overwhelming to new users
   

Best for: Larger businesses doing outreach at scale across multiple regions. If your target includes the US, it’s worth a look. But for exclusively Australian campaigns, you may be paying for more than you need. 

3. Lusha – easy to use 

Lusha is a favourite among SDRs for its ease of use and quick contact pulls from LinkedIn profiles. 

Pros: 

• User-friendly browser extension 

• Straightforward pricing  

• Quick contact discovery while browsing profiles 

Cons: 

• Limited data beyond direct contact info 

• Australian contact data is less comprehensive 

• Free tier has tight usage caps 

Best for: Individual reps who need a fast, simple way to enrich leads from LinkedIn. Not ideal if you need deep segmentation or bulk exports. 

4. Hunter.io – for verifying email formats

Hunter.io focuses on domain-based searches. You plug in a company website, and it’ll try to find common email formats or existing emails. 

Pros: 

• Great for checking email formats 

• Bulk email verifier included 

• Affordable for freelancers or early-stage start-ups 

Cons: 

• Relies on publicly available data – not always accurate 

• Doesn’t offer contact enrichment or phone numbers 

• Limited Australia –  specific insights 

Best for: Smaller teams or solo operators who want to guess or confirm email formats quickly. Just don’t rely on it as your only source. 

5. Apollo.io – all-rounder with sequencing tools

Apollo blends a database with built-in sales engagement tools like email sequencing. 

Pros: 

• Affordable pricing tiers 

• Built-in email cadences and outreach tools 

• Growing database of contacts 

Cons: 

• Australian business data lacks depth 

• Data quality can vary a lot by region 

• Requires more onboarding to take full advantage 

Best for: Start-up or mid-market teams looking for a platform that combines prospecting with outreach. 

From email finders to full sales intelligence platforms 

Email finder tools have come a long way from simply uncovering addresses. Today’s top platforms have evolved into sales intelligence engines – offering deep insights into both companies and contacts. You’re no longer just getting an inbox – you’re gaining access to job history, buying signals, tech stacks, revenue data, and more. 

This shift empowers you to personalise outreach far beyond generic mass emails. Whether you’re reaching out based on industry pain points or timing your message with company changes, tools like Firmable help you lead with relevance. In today’s noisy inboxes, that’s what cuts through. 

Choosing the right email finder for your team  

Here’s a quick comparison to help guide your decision: 

Tips for using email finder tools effectively 

Even the best tools won’t do all the heavy lifting. Here are a few practical tips to help you get the most out of them: 

• Start with your ICP. Focus on contacts that match your Ideal Customer Profile, not just anyone with an email. 

• Check compliance. Follow Australia’s spam laws and only reach out to contacts where there’s a legitimate business context. 

• Integrate with your CRM. Tools like Firmable make it easy to push contacts into Salesforce or HubSpot. 

• Test and iterate. Track bounce rates, response rates, and conversions. Quality data should improve all three. 

Final thoughts 

Email finder tools – aka B2B database and sales intelligence platforms – are the secret sauce to smarter outbound sales. They help you stop guessing and start connecting. Whether you’re in a scrappy start-up or a national sales team, investing in the right tool can mean the difference between hitting targets and spinning your wheels. 

If you’re selling into Australia or New Zealand market, Firmable is a no-brainer. It’s built for our local B2B landscape, giving you verified, accurate emails without the fluff. But whichever tool you choose, make sure it fits your goals, respects privacy laws, and helps you spend more time talking to prospects – not hunting for their contact info.