What is the best B2B database in Australia?
The best B2B database in Australia is Firmable. We’ve gathered a bunch of customer feedback and summarised the reasons why more and more companies in Australia are switching. Check it out.
Reaching construction companies in Australia: Firmable’s new database
Introducing our new construction database: Gain deep insights and access accurate contact data on construction companies in Australia, helping you target the right construction firms with precision.
Maximising customer engagement: A guide to data cleansing and enrichment
Your customer database is one of your business’s most valuable assets. In this guide, we’ll walk you through practical steps to cleanse and enrich your customer data, offering best practices that are especially valuable for revenue operations as well as sales and marketing teams.
Optimising your sales pipeline: How to engage NDIS providers effectively
The NDIS sector in Australia’s health industry offers significant growth potential. Understanding key drivers, challenges, and how technology can benefit NDIS providers and communities is essential for success. Discover more in our latest blog post.
Data privacy and compliance in B2B sales and marketing
In today’s increasingly interconnected world, data privacy has become a paramount concern for businesses and consumers alike. This blog article explores how to effectively market to and sell to B2B businesses in Australia, with a focus on the Do Not Call Register, the importance of compliance, and the impact of GDPR on Australian businesses.
Reducing email bounce rates: best practices for email campaigns
Email bounce rates are a critical metric in understanding the effectives of your email campaigns and the quality of your database. In this article we will explore email bounce rates, their impact, actionable tips, and bench marking strategies to improve your email campaigns.
How marketers can balance human insight and AI to deliver both speed and personalisation for returns
AI is everywhere! In the rapidly evolving digital marketing landscape, with the constant demand for more content, it is only natural that the marketing team leverages AI as a powerful tool to speed up content development and related processes.
Navigating Serviceable Obtainable Market (SOM) – unlocking realistic growth potential
Part 3 of our, Understanding Market Potential series, is now live as we turn our attention to the next crucial step: Navigating Serviceable Obtainable Market (SOM).
Discovering your Serviceable Addressable Market (SAM): A blueprint for sales and marketing success
In this blog post we take a deep dive into understanding what Serviceable Addressable Market (SAM) is and its pivotal role in guiding sales and marketing strategies.
Understanding Total Addressable Market (TAM) and its role in assessing your market size and growth potential
Total Addressable Market (TAM) is an essential metric to assess size and potential growth of a market. In this blog post, we focus on how to calculate TAM and how to use this calculation as a first step to inform your investment or go-to-market strategy.
