In this blog post we take a deep dive into understanding what Serviceable Addressable Market (SAM) is and its pivotal role in guiding sales and marketing strategies.
Total Addressable Market (TAM) is an essential metric to assess size and potential growth of a market. In this blog post, we focus on how to calculate TAM and how to use this calculation as a first step to inform your investment or go-to-market strategy.
Discover the power of lead scoring and firmographic data to prioritise and convert more leads into sales.
In this article, we will outline a step-by-step guide to help you build a targeted company list for sales prospecting and increase your chances of success.
One of the most effective ways to improve sales and marketing team effectiveness is by leveraging firmographic data.
As marketing and sales teams strive to reach and engage with their target audience, it’s crucial to have a deep understanding of the customers they aim to serve.
In today’s digital marketplace, it’s crucial for businesses to have a clear understanding of their target audience. This is where an Ideal Customer Profile (ICP) fits in.
