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Discovering your Serviceable Addressable Market (SAM): A blueprint for sales and marketing success

Tara Salmon on March 2024

In this blog post we take a deep dive into understanding what Serviceable Addressable Market (SAM) is and its pivotal role in guiding sales and marketing strategies.

What is an Ideal Customer Profile (ICP) and why you need one

Tara Salmon on April 2023

In today’s digital marketplace, it’s crucial for businesses to have a clear understanding of their target audience. This is where an Ideal Customer Profile (ICP) fits in.