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Paul's Firmable articles

Chris Perrine talks B2B sales strategy for APAC

Blogs

How to build a B2B sales strategy for APAC: lessons from 30 years on the ground

Chris Perrine spent 30 years building revenue teams. Here's what he learned about GTM localization, AI in sales, and scaling from scratch.

5 May 2026

LinkedIn-Outbound-Strategy-Blog-v2

Blogs

LinkedIn outbound strategy: How to book more B2B sales meetings with high-converting outreach

Most LinkedIn outreach gets ignored – but it doesn’t have to. In this guide, we break down a proven, human-first strategy for using LinkedIn to start real conversations and book more B2B sales meetings. Based on our “Outbound that converts” webinar, this step-by-step approach shows how leading sales teams across Australia and New Zealand are turning connections into pipeline.

7 July 2025

How accurate data supercharges your cold outreach

Blogs

How accurate data supercharges your cold outreach

Accurate B2B data fuels better cold emails and calls. Boost reply rates and conversions across Australia and New Zealand with clean data.

27 May 2025

Cold email templates_ How to write cold outreach that gets replies

Blogs

Cold email templates: How to write cold outreach that gets replies

Learn how to write cold email templates that get replies. Proven outreach tips and examples tailored for B2B teams in Australia and New Zealand.

15 April 2025

AI sales agents vs. human reps_ complementary or competitive

Blogs

AI sales agents vs. human reps: complementary or competitive?

AI sales agents are transforming sales teams, boosting productivity by 5–10x. Learn how AI and human reps can work together to maximise efficiency, enhance outreach, and drive revenue.

11 March 2025

Best B2B Database in 2026 Blog

Blogs

What is the best B2B database? A buyer’s guide for B2B sales teams in 2026 

A practical buyer's guide to the best B2B database in 2026, with five criteria that matter, an honest competitor comparison, and what "best" looks like across APAC and North America.

20 May 2026

Maximising customer engagement_ A guide to data cleansing and enrichment

Blogs

Maximising customer engagement: A guide to data cleansing and enrichment

Your customer database is one of your business's most valuable assets. In this guide, we'll walk you through practical steps to cleanse and enrich your customer data, offering best practices that are especially valuable for revenue operations as well as sales and marketing teams.

16 September 2024

Your shorcut to smarter sales

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