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Frank's Firmable articles

Paul Perrett on B2B go-to-market strategy

Podcast

What two $1.5B+ exits taught Paul Perrett about modern B2B go-to-market

Paul Perrett has led go-to-market in two of Australia's biggest tech exits. In this episode, he gets specific: what scalable GTM looks like, why AI-driven outbound makes sales harder, and how teams must think about trust to cut through.

12 May 2026

B2B sales strategy in APAC

Podcast

How Chris Perrine built G2’s Asia Pacific business – and what 30 years of APAC sales leadership teaches you

Chris Perrine shares how he scaled G2 across Asia-Pacific, why reviews are a sales tool more than a marketing one, and how AI is reshaping the B2B buying process.

4 May 2026

High-performing sales teams with Luke Williams

Podcast

Luke Williams: What got you to $10K deals won’t get you to $250K

In this episode of B2B Sales Blueprint, Luke Williams shares practical lessons for leading high-performing sales teams as they transition from SMB to enterprise selling.

10 April 2026

Frank Carron

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