About Foodbank Australia

Foodbank is Australia’s largest hunger relief charity, providing essential food and groceries to over one million Australians every month. Operating in every state and territory, Foodbank partners with farmers, manufacturers, and retailers to redistribute surplus food to those in need.

These collaborations with national and local retailers enable Foodbank to quickly mobilise food relief efforts, respond to surges in demand, and reduce food waste at scale. In the past year alone, Foodbank sourced enough food for 92 million meals, supporting 2,929 front-line charities and 3,220 school breakfast programs across Australia.

The challenge

When Julie Lin stepped into the newly created role of National Partnerships Manager at Foodbank Australia, she faced several challenges in expanding its corporate partnerships:

• Manual research: Foodbank found it hard to identify and approach potential partners as it required extensive manual research, making it challenging to target companies with aligned values and interests.
• Time-intensive outreach: Without a streamlined platform, prospecting and engaging new partners was a slow and resource-heavy process.
• Lack of personalisation: Crafting tailored pitches and proposals was challenging due to insufficient information about potential partners, leading to less effective engagement.
• Scalability issues: Expanding outreach efforts while maintaining quality engagement was difficult with limited resources.