From Cold to Closed: Building an SDR engine that fuels GTM growth
In this webinar, Paul Perrett (Co-Founder and CO-CEO, Firmable) and David Feinberg (Founder, The Growth Factory, former lead at EFTSure) break down how to build a repeatable SDR engine that scales beyond founder-led selling, using a high-performance system across people, process, platform, and performance.
You’ll learn how to:
- Keep SDRs motivated with clear progression and clean handoffs
- Move from founder-led selling to a repeatable outbound engine
- Hire and develop SDRs that consistently perform
- Run phone-first outbound that actually scales
For founders, sales leaders, SDR managers, and recruiters building an outbound engine that scales.
Try Firmable to build ICP-matched lists, or chat to us to learn more.



