Tara's Firmable articles

Fix your GTM - Rakesh Patni

Latest article

Rakesh Patni: Stop adding reps. Fix your GTM system.

Rakesh Patni unpacks why the old sales playbook of adding more reps is being replaced by systems, signals, and AI agents. A practical conversation on the future of go-to-market and what sales leaders need to rethink now.

1 July 2026

Scotty Freeman on how to hire sales talent

Podcast

Scotty Freeman: How to hire sales talent (before anyone else does)

Scotty stumbled into recruitment straight out of university and found the best possible training ground - a role where the product you're selling is people.

10 June 2026

B2B sales strategy in APAC

Podcast

How Chris Perrine built G2’s Asia Pacific business – and what 30 years of APAC sales leadership teaches you

Chris Perrine shares how he scaled G2 across Asia-Pacific, why reviews are a sales tool more than a marketing one, and how AI is reshaping the B2B buying process.

4 May 2026

lineer customer story

Customer stories

How Lineer improved connect rates and simplified sales outreach in APAC

Discover how Lineer empowered their APAC SDR team with quality B2B data and real-time buying signals that helped them reach out with the right message at the right time.

31 March 2026

Cotiss uses Firmable customer story

Customer stories

How Cotiss doubled cold call connects and scaled outbound with Firmable 

Cotiss scaled outbound by turning list building into a faster, more reliable workflow. With Firmable, they sharpened ICP targeting, improved connect rates, and focused on the right accounts.

10 February 2026

ProcurePro Grey

Customer stories

How ProcurePro built a repeatable revenue engine with verified ANZ data

Discover how Procure Pro is achieving higher cold call connection rates and uncovering hidden accounts as the construction SaaS leader scales outbound.

22 December 2025

Solutions+ Grey

Customer stories

How Solutions Plus uses Firmable to modernize outreach and accelerate business growth

Learn how Solutions Plus uses Firmable to enrich leads, build targeted prospect lists, and streamline outreach with verified ANZ data and CRM-ready insights.

18 November 2025