“Investing in Firmable is a no-brainer. It’s access to information, time saving, and ultimately more time on the phone.”
Alastair Blenkin
Co-founder and CEO, ProcurePro
#1 Lusha alternative
Firmable beats Lusha on price, mobile coverage and local depth & Sales Intelligence too.
50% more affordable, 3x more mobile numbers on the entry plan, and curated ANZ company registers Lusha doesn’t carry.
Plus AI-driven buying signals that set the right conversation with the right person at the right time.
Success by numbers
The AI teammate ANZ salespeople love
2m+
verified company profiles in ANZ
11m+
verified decision makers and contacts in ANZ
4.7
out of 5 star ratings on G2
#1
localised B2B database in the ANZ region
Trusted by 1,000+ companies worldwide
Firmable vs Lusha
How Firmable stacks up against Lusha for ANZ sales teams.
| Feature | Firmable | Lusha |
|---|---|---|
| Data Coverage | ||
| People and decision-maker coverage |
11.7m+ verified contacts across ANZ – 10m in Australia and 1.7m in New Zealand
|
Global database with limited verified ANZ depth and lower local match rates |
| Company and small business coverage |
2.2m+ ANZ companies covered – 2m in Australia and 228k in New Zealand, including SMBs registered locally
|
Significantly narrower verified ANZ company coverage, especially for small business |
| Intelligence & Signals (signals available on non-individual plans) | ||
| People signals |
AI-driven, granular and timely notifications – role changes, new in role and more
|
Available, but less granular and less timely |
| Company signals |
Funding rounds, company growth, product launches, security signals and more
|
Available, with narrower signal coverage |
| Search intent signals |
Shows which companies are actively researching your solution right now – target buyers in-market today
|
Available |
| CRM integrations & browser extension |
HubSpot, Salesforce, Pipedrive and Chrome – plus native webhooks for n8n, Zapier and thousands of other tools
|
HubSpot, Salesforce, Pipedrive and Chrome |
| Platform & Support | ||
| Technographic filters |
Tech stack data on every plan – combine with contact filters out of the box
|
Available, with limited combination with contact filters |
| Curated APAC company registers |
Curated local registers – fintech, stock exchange, manufacturing and more
|
Not available |
| Local on-the-ground support |
The only provider with an on-the-ground support team in your time zone
|
No on-the-ground ANZ support |
| Pricing & mobile coverage |
50% more affordable than Lusha with 3x more mobile numbers on the entry-level plan
|
Higher entry price with fewer mobile numbers on the entry-level plan |
Start your free 14-day trial
Set up in under 5 minutes.
Why choose Firmable
Deepest AnZ coverage
2m+ ANZ companies with verified ABN data, industry segments, technology stacks, and more. 11m+ contacts with real mobile numbers and emails – refreshed continuously from local company registers.
AI-driven buying signals
Set up signal agents to track funding rounds, leadership changes, hiring surges, and tech stack shifts across your target accounts. Know which buyers are heating up – and reach out before your competitors do.
Set up in 5 minutes
Connect your HubSpot, Salesforce, Dynamics, or Pipedrive in minutes. Use webhooks to push enriched data into Zapier, Slack, n8n, or your own systems in real time. Prospect from anywhere with the Chrome and Edge extensions – all from day one.
Transparent pricing. No surprises.
Most popular plan
Individual
The essentials for single user prospecting and research
NZ$95
Per user per month, billed annually.
Total $1,140 per user.
1 user
NZ$190
1 user
Save 50% and switch to yearly
Billed:
Yearly
Monthly
1,200 included profiles p/year
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX).
- AI prospect search
- Core company & people data
- CSV exports
- Chrome extension
Most popular plan
Small Teams
Perfect for small teams looking to scale up their growth
NZ$125
Per user per month, billed annually.
Total $1,500 per user.
Up to 3 users
Billed:
Yearly
Monthly
3,000 included profiles p/year
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX).
Everything in lower plans, plus:
- Additional profiles included
- CRM integrations
- Shared searches and lists
- Local company registers
- Up to 3 signal agents
- Limited account intelligence
- Online and AI support
Most popular plan
Teams Pro
Ideal for teams wanting to supercharge their growth
NZ$190
Per user per month, billed annually.
Total $2,280 per user.
3 or more users
Billed:
Yearly
Monthly
6,000 included profiles p/year
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX).
Everything in lower plans, plus:
- Additional profiles included
- Two-way CRM (coming soon)
- CRM enrich agent (coming soon)
- CRM action agent (coming soon)
- Unlimited AI signal agents
- Unlimited account intelligence
- Phone support
- Dedicated customer success
- Access to beta features
Most popular plan
Enterprise
Playing big? Get a custom plan to suit your needs
NZ$290
Per user per month, billed annually.
Total $3,480 per user.
Custom users
Billed:
Yearly
Monthly
Custom profile credits
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX).
Everything in lower plans, plus:
- Additional profiles included
- Dedicated account manager
- Tailored onboarding
- Regular CS check-ins
- API access
- SSO via Okta
- Invites to early access programs
- Search intent data (add on)
- Bespoke data requests (add on)
- Bulk data packages (add on)
“Against other platforms, Firmable delivered accurate contact details for twice as many contacts, proving its superior value.”
David Pierotti
Director of Government Relations, Public Sector Network
“Firmable gives us the clarity we need to move fast and stay focused – it’s all about simplicity and speed. Our team has been more empowered.”
Dane Meah
CEO, MyCISO
Ready to see better ANZ data?
Join 1,000+ companies using Firmable to find and close more deals
in ANZ.