SDR making outbound calls

Blogs

What is outbound prospecting? A practical guide for B2B sales teams

A practical guide to outbound prospecting for B2B sales teams. Covers ICP definition, channel strategy, playbook building, and the data that makes it all work.

5 June 2026

Panel discusses use of AI in B2B sales

Blogs

What’s working in B2B sales AI (and what quietly got killed)

This week we brought together a panel of sales leaders who are building and testing AI in their teams. Read what's actually moving the numbers.

22 May 2026

Sale team leader managing B2B lead gen Australia

Blogs

What is B2B lead gen? Definition, types, and how it works across global markets 

Channels and mechanics will depend on your market, deal size and maturity of your GTM motion. This guide walks you through the what and the how.

21 May 2026

What is an SDR

Blogs

What is an SDR? Definition, role, and why they matter in B2B sales 

An SDR is the first human touchpoint most B2B buyers have with a company. This guide covers the role, how it differs from a BDR or AE, skills, tools, and career path.

12 May 2026

B2b Sales

Blogs

What is B2B sales? Definition, process, and how it works 

B2B sales has its own buyers, timelines, and decision-making process. This guide covers how the process unfolds from prospecting to close, the main sales motions, and how it plays out across APAC and North America.

11 May 2026

How-to-choose-a-sales-intelligence-platform-7-questions-to-ask-before-you-buy

Blogs

How to choose a sales intelligence platform: 7 questions to ask before you buy

Not all sales intelligence platforms deliver on their promises. These seven questions help B2B sales leaders evaluate what actually matters before signing a contract.

6 May 2026

What is sales intelligence

Blogs

What is sales intelligence? The complete guide for B2B sales teams 

Sales intelligence helps B2B sales teams identify, prioritize, and engage the right buyers at the right time. This guide covers what it is, how it works, and why it's become a core part of modern go-to-market strategy across APAC and North America.

6 May 2026

SMB vs enterprise sales

Blogs

How to scale B2B sales from SMB to enterprise

In Episode 2 of the B2B Sales Blueprint podcast, Paul Perrett sat down with Luke Williams to unpack what happens as sales teams move upmarket.

13 April 2026

Using company registers for B2B sales data

Blogs

Company registers: the overlooked advantage in B2B sales

Company registers are one of the most powerful – and underused – data sources in B2B sales. This guide looks at some of the 140+ registers available on Firmable in APAC, and how sales teams use them to build better pipelines, faster.

2 April 2026