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Chath's Firmable articles

Dirty CRM data_ The silent killer of sales productivity

Blogs

Dirty CRM data: The silent killer of sales productivity

CRM data gets messy fast – and when it does, your sales team pays the price. From bounced emails to missed opportunities, dirty data slows everything down. Learn how clean, enriched CRM data drives smarter prospecting, better pipeline, and faster growth.

22 September 2025

b2b employee count

Blogs

Why local employee count beats global headcount in B2B sales

Global head counts mislead. Learn why verified local employee data is the smarter way to size companies, qualify leads, and target real decision-makers in B2B sales.

10 September 2025

Lead scoring

Blogs

Boosting lead conversion with lead scoring and firmographic data

Discover the power of lead scoring and firmographic data to prioritise and convert more leads into sales.

13 September 2024

Blog-Data-and-Privacy-4-600x400

Blogs

Data privacy and compliance in B2B sales and marketing

In today’s increasingly interconnected world, data privacy has become a paramount concern for businesses and consumers alike. This blog article explores how to effectively market to and sell to B2B businesses in Australia, with a focus on the Do Not Call Register, the importance of compliance, and the impact of GDPR on Australian businesses.

8 July 2024

Businesswoman,Hand,Working,With,Laptop,Computer,,Tablet,And,Smart,Phone

Blogs

Navigating Serviceable Obtainable Market (SOM) – unlocking realistic growth potential

Part 3 of our, Understanding Market Potential series, is now live as we turn our attention to the next crucial step: Navigating Serviceable Obtainable Market (SOM).

25 March 2024

Chath Widanapathirana

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