Latest article
Stop adding reps. Fix your GTM: How AI is rewriting B2B sales
What will AI change - and not change - in B2B sales? Why the next era of go-to-market will be built around systems, signals, automation, and human judgement.
3 July 2026
Chath's Firmable articles
Podcast
What two $1.5B+ exits taught Paul Perrett about modern B2B go-to-market
Paul Perrett has led go-to-market in two of Australia's biggest tech exits. In this episode, he gets specific: what scalable GTM looks like, why AI-driven outbound makes sales harder, and how teams must think about trust to cut through.
12 May 2026
Podcast
Luke Williams: What got you to $10K deals won’t get you to $250K
In this episode of B2B Sales Blueprint, Luke Williams shares practical lessons for leading high-performing sales teams as they transition from SMB to enterprise selling.
10 April 2026
Podcast
From Aconex to Firmable: Why Leigh Jasper built again
In the first episode of B2B Sales Blueprint, Leigh Jasper shares what it really takes to build a sales function from first sales calls and early hiring decisions to data quality and AI.
20 March 2026
GTM plays
Research accounts faster
Get a clear account snapshot in minutes so discovery stays sharp, demos stay relevant, and next steps get locked in faster.
2 January 2026
GTM plays
Catch new decision makers early
Introduce yourself during the new-in-role window with an opener that earns attention before competitors get there first.
18 December 2025
GTM plays
Spot churn risk early
Monitor customers for early evaluation behaviour and run calm, timely check-ins that protect renewals before disengagement sets in.
19 November 2025
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