Ashley's Firmable articles

SMB vs enterprise sales

Blogs

How to scale B2B sales from SMB to enterprise

In Episode 2 of the B2B Sales Blueprint podcast, Paul Perrett sat down with Luke Williams to unpack what happens as sales teams move upmarket.

13 April 2026

High-performing sales teams with Luke Williams

Podcast

Luke Williams: What got you to $10K deals won’t get you to $250K

In this episode of B2B Sales Blueprint, Luke Williams shares practical lessons for leading high-performing sales teams as they transition from SMB to enterprise selling.

10 April 2026

Using company registers for B2B sales data

Blogs

Company registers: the overlooked advantage in B2B sales

Company registers are one of the most powerful – and underused – data sources in B2B sales. This guide looks at some of the 140+ registers available on Firmable in APAC, and how sales teams use them to build better pipelines, faster.

2 April 2026

outbound sales in SEA

Blogs

How to run B2B outbound sales in Southeast Asia

A key lesson for growth teams: Southeast Asia is not one market, but a set of countries with different buying behavior, decision structures, sales cycles, and channel preferences.

25 March 2026

B2B Sales Blueprint podcast with Leigh Jasper

Podcast

From Aconex to Firmable: Why Leigh Jasper built again

In the first episode of B2B Sales Blueprint, Leigh Jasper shares what it really takes to build a sales function from first sales calls and early hiring decisions to data quality and AI.

20 March 2026

GTM Playbook cover

GTM plays

Research accounts faster

Get a clear account snapshot in minutes so discovery stays sharp, demos stay relevant, and next steps get locked in faster.

2 January 2026

ProcurePro Grey

Customer stories

How ProcurePro built a repeatable revenue engine with verified ANZ data

Discover how Procure Pro is achieving higher cold call connection rates and uncovering hidden accounts as the construction SaaS leader scales outbound.

22 December 2025

Ashley Westwood

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