The Rise of Partner GTM: Turning Relationships into a Revenue Channel
In this on-demand webinar, Brian Williams (Founder, Hockey Stick Advisory), and Tara Salmon (CRO, Firmable) talk how to turn partnerships into a repeatable revenue channel, with a focus on building a partner ecosystem that strengthens your existing sales and marketing motion.
You’ll learn how to:
- Understand partnership economics
- Turn partnerships into a repeatable revenue channel
- Identify which partners are actually worth prioritising
- Build a partner value proposition that resonates
- Measure partner impact without heavy overhead
For founders, sales leaders, and marketing managers looking to make partnerships a meaningful revenue channel.
Explore a practical guide on how to drive a partner GTM strategy, or learn more about Firmable partnership.
