About Foodbank Australia
Foodbank is Australia’s largest hunger relief charity, providing essential food and groceries to over one million Australians every month. Operating in every state and territory, Foodbank partners with farmers, manufacturers, and retailers to redistribute surplus food to those in need.
These collaborations with national and local retailers enable Foodbank to quickly mobilise food relief efforts, respond to surges in demand, and reduce food waste at scale. In the past year alone, Foodbank sourced enough food for 92 million meals, supporting 2,929 front-line charities and 3,220 school breakfast programs across Australia.
Industry: Not-for-profit
Country: Australia
Company size: 51 – 200 employees
Use case: Partnership growth
The challenge
When Julie Lin stepped into the newly created role of National Partnerships Manager at Foodbank Australia, she faced several challenges in expanding its corporate partnerships:
Manual research: Foodbank found it hard to identify and approach potential partners as it required extensive manual research, making it challenging to target companies with aligned values and interests.
Time-intensive outreach: Without a streamlined platform, prospecting and engaging new partners was a slow and resource-heavy process.
Lack of personalisation: Crafting tailored pitches and proposals was challenging due to insufficient information about potential partners, leading to less effective engagement.
Scalability issues: Expanding outreach efforts while maintaining quality engagement was difficult with limited resources.
“The keyword search cleans up everything for me, making the list much more succinct and targetable. The LinkedIn function is a small feature, but it makes my life a whole lot easier.”
Julie Lin
National Partnerships Manager, Foodbank Australia
The results
“Having Firmable when I was looking for the right contact, especially contacting 300 companies, made work so much easier.”
National Partnerships Manager, Foodbank Australia
Since implementing Firmable’s sales intelligence tool, Foodbank has achieved significant outcomes:
Expanded outreach: During the 2024 Christmas appeal, Foodbank reached out to retailers, resulting in successful donation campaigns and fundraising initiatives.
Enhanced efficiency: The platform streamlined the process of identifying and contacting potential partners, saving valuable time and resources.
Improved targeting: With up-to-date and accurate market data, Foodbank saw a significant improvement in the quality and relevance of its outreach campaigns.
