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B2B marketing is evolving. From AI-driven efficiency to customer experience optimisation, the strategies shaping the industry today will define success in the years ahead. That’s why Firmable is proud to be supporting the 2025 B2B Marketing Leaders Research initiative, led by Human Digital in collaboration with the University of Auckland Business School, and in partnership with the Marketing Association (MA), the Australian Marketing Institute (AMI), and The Marketing Club (TMC).
This in-depth study will uncover the latest trends, challenges, and best practices in B2B marketing across Australia and New Zealand, and we need your input.
- Identify the key trends impacting B2B marketing today and in future
- Highlight evolving challenges and opportunities to support smarter decision-making.
- Provide an annual benchmark resource for B2B marketing leaders.
- People – Talent development, customer relationships, and stakeholder trust
- Process – Customer journey optimisation and brand alignment
- Technology – AI, digital transformation, and investment efficiency
Highlights
1.5m+Company records
10m+People records
45+Expert team
1,000+Data attributes
45+Expert team
10m+People records
“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”
Olivia Rhye
Product Designer
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