About Solutions Plus Partnership

Solutions Plus Partnership is an IT consultancy supporting SMEs across Australia and New Zealand with technology strategy, software solutions, and systems integration. The team specialises in helping businesses identify where their existing systems are falling behind – and provides tailored solutions to modernise operations.

The challenge

Before partnering with Firmable, Solutions Plus faced several ongoing challenges in their sales and outreach function:

• Poor data coverage in Australia and New Zealand: Global data platforms such as ZoomInfo, Apollo, and Lusha were unable to provide the level of accuracy or local relevance required for the ANZ region. What appeared to be quality data on the surface often turned out to be outdated or inaccurate, resulting in missed opportunities and wasted effort.
• Lack of reliable buying signals: For Solutions Plus, timing is a critical factor when engaging prospects with complex solutions such as ERP. Without clear and actionable intent signals, it was difficult to know when a business might be in-market.
• Manual and time-consuming processes: Sales development representatives (SDRs) were spending significant time building out prospect profiles, verifying contact details, and sourcing relevant company information manually – slowing down productivity and campaign execution.

The solution

Solutions Plus use Firmable across three core areas of its sales process:

• Inbound lead enrichment: New leads entering HubSpot are enriched automatically with firmographic and contact-level insights – helping SDRs understand who they are engaging with before outreach begins.
• Targeted outbound list building: The team builds industry-specific prospect lists and uses Firmable to enrich large volumes of company and contact data in preparation for outbound campaigns.
• Accurate contact sourcing: When prospects are identified on platforms such as LinkedIn, Firmable is used to quickly obtain verified emails, mobile numbers, and work history details – enabling fast and accurate outbound activity.
  
  
  

  “We’re not focused on pushing product. Our goal is to educate buyers on what’s available in the market and help them run their businesses more effectively. Firmable provides the data foundation that supports this approach.”