In this blog

What’s covered: A practical breakdown of the best AI sales tools for B2B teams selling across APAC in 2026, including Firmable, HubSpot Sales Hub, Smartlead.ai, LinkedIn Sales Navigator, Zapier, Gong, Fathom, and Loom, and how they fit together in a modern sales stack. 

Our perspective: This guide reflects how revenue teams in APAC use sales intelligence, buying signals, and automation daily with a focus on local data accuracy, compliance, and timing, not broad global assumptions.  

Why it’s important: AI boosts outbound but doesn’t replace it. APAC teams win with trusted regional data, then use automation and intelligence to lift focus, relevance, and results. 

How to use it: Use this list to check your current stack, spot gaps in data or workflows, and optimise before adding automation.  

Artificial intelligence (AI) is reshaping how B2B teams across the Asia Pacific region find, prioritise, and engage prospective buyers. From data-driven insights and outreach automation to conversation intelligence, the next generation of sales technology is built to transform the workflows of sales teams across global and regional markets, enabling them to do more in less time with better data. 

As businesses across Southeast Asia, Australia, and New Zealand scale their go-to-market efforts, the most successful sales teams are building AI-driven tech stacks to balance sales workflows with local accuracy and compliance. In this blog, we cover the top eight AI sales tools shaping modern sales execution in 2026, designed to help you connect with the right prospects faster and lift conversion quality across APAC. 

1. Firmable – Your AI powered sales teammate built for APAC

Overview 

Firmable delivers verified company and contact data, timely buying signals, and customisable AI agents that help you find, prioritise, and convert your ICPs efficiently. With expanded coverage in Southeast Asia – including Singapore, Malaysia, Indonesia, the Philippines, Hong Kong, and Japan – Firmable provides APAC sales teams a unified, reliable view of target accounts with clear context for timely action. 

Use case 

Perfect for SDRs, AEs, and RevOps teams who need verified ICP data, including mobile numbers, email addresses, employee counts, and timely buying signals such as leadership changes, funding, hiring, and search intent.  

Firmable’s sales intelligence platform supports every stage of the sales process. AI-led search lets teams describe their ICP in plain language and turn it into a clean, ready-to-work list before layering on signals. Buying signals and search intent show SDRs and AEs which accounts are looking to buy, helping them prioritise high-intent prospects rather than working through long lists. As deals progress, account intelligence provides reps with clear, concise company context and talking points, so outreach is more relevant, and meetings run more smoothly.  

Key features 

• Verified APAC company and contact data for accurate targeting. 
• Timely buying and intent signals for optimal outreach timing. 
• Native CRM integrations with HubSpot, Salesforce, Pipedrive, and Microsoft Dynamics 365.  
• Privacy-first guardrails aligned with regional compliance requirements. 
• A browser extension that surfaces insights as you browse the web. 

Local relevance 

Firmable is the AI sales intelligence platform purpose-built for the APAC region with real-time buying signals and AI account intelligence built in.  

With local nuance front of mind, you can access over 3 million verified companies and 25 million decision-makers across the region. Every record is enriched with local business registry mapping and industry classification codes, helping your team prospect with confidence. Accurate, verified data turns broad lists into a clear, prioritised set of accounts your team can act on with certainty at every stage of the sales cycle. 

Pro tip: Start your stack with clean, regional data. Everything else builds on it.  

“Firmable gives us accurate, up-to-date data on exactly the people we need to reach,” says David Leach, CEO at Look Print. After being referred to Firmable by a previous provider that couldn’t meet their needs, he notes, “The ability to precisely target decision-makers, and have any incorrect records researched or refunded, has made a real difference to the quality of our outbound lists.” – Source G2  

2. HubSpot Sales Hub – CRM and AI automation

Overview 

HubSpot serves as a central CRM, offering pipeline management, AI-assisted content, lead scoring, and workflows. Its APAC bases in Singapore and Sydney support region-specific needs.    

Use case 

Teams standardising on a user-friendly CRM that plays nicely with Firmable for enrichment and signals.  

Key features 

• AI email writing and predictive lead scoring  
• Automated workflows and sequences  
• Integrated sales pipeline and forecasting dashboards  
• Tight integration with Firmable and third-party tools  
• Timely activity tracking and reporting  

Local relevance 

A familiar toolset for multi-country teams with robust integrations and a growing regional ecosystem.  

Stack it with Firmable: Use Firmable’s verified data to automatically enrich new leads in HubSpot, keeping records accurate and outreach compliant. 

“HubSpot Sales Hub brings prospecting, email sequences, tasks, call logs, meeting links, and pipeline tracking into one clean, intuitive interface. The AI suggestions, email drafting, and call summaries save a huge amount of time, and it’s one of the few tools where both new reps and experienced sellers can be productive almost immediately.” – Source G2  

3. Smartlead.ai – Email outreach and sequencing

Overview 

Smartlead.ai allows teams to mass-send personalised emails while protecting deliverability. Its AI optimises send timing, subject lines, and inbox rotation for better outcomes.   

Use case 

SDR teams in APAC use Smartlead.ai to run high-volume outbound campaigns that feel one-to-one. Firmable data ensures emails land with verified contacts rather than bounce back due to inaccurate records. 

Key features 

• AI-driven sequence personalisation  
• Multiple inbox rotation for better deliverability  
• Warm-up automation to protect sender reputation  
• Real-time campaign performance analytics  
• Integrations with HubSpot, Salesforce, and Firmable lists  

Local relevance 

The key for APAC teams is deliverability – using verified local data from Firmable reduces bounce rates and maintains compliance with spam and DNC laws.  

Pro tip: Accuracy before automation. Verified contacts dramatically improve email performance. 

“Smartlead is the single most reliable and scalable cold email platform we’ve used. It powers the backend of our outbound across dozens of client accounts and thousands of inboxes, generating over 2,000 positive replies and more than $20M in revenue. Being able to manage warmups, rotate domains, control daily limits, and run high-performing Spintax messaging at scale makes it a true performance tool, not just a sending platform.” – Source G2 

4. LinkedIn Sales Navigator – Social selling for outbound teams

5. Zapier – Workflow automation and system orchestration

Overview 

Zapier is a workflow automation platform that connects your go-to-market tools without acting as a system of record for sensitive contact data. It sits between systems such as your CRM, outreach tools, and intelligence platforms to streamline processes, reduce manual effort, and keep your stack running smoothly as you scale across APAC. 

Use case 

Ideal for RevOps and sales teams that want to automate admin, handoffs, and data movement between tools. Zapier keeps your records flowing into the right workflows without requiring engineering support or custom integrations. 

Key features 

• No-code automation builder for cross-tool workflows 
• Thousands of integrations (HubSpot, Salesforce, Smartlead, Slack, and more) 
• Conditional logic for routing and notifications 
• Scheduled tasks and multi-step workflows 
• Secure and compliant infrastructure suitable for distributed teams 

Local relevance 

APAC sales and RevOps teams often operate across multiple markets and time zones. Zapier helps standardise processes and reduce operational friction, especially for teams without large engineering or operations resources. It enables regional consistency without modifying underlying data structures. 

“Zapier is incredibly intuitive to use. I was able to set up multiple workflows within minutes, and it now connects all the core software in my business. It’s made it possible to centralise payments, trigger follow-up actions after every client transaction, and automate tasks like email sequences and mini sales funnels. The range of integrations still surprises me, and it’s quickly become a tool I rely on every day.” – Source G2 

6. Gong.io – Conversation intelligence

Overview 

Gong.io analyses sales calls and meetings to capture what was said, surface deal risks, and recommend next actions. It transcribes and summarises conversations, tracks topics and talk-time, and turns call data into coaching insights and pipeline visibility.  

Use case 

APAC sales leaders use Gong.io to coach reps, spot deal risk earlier, and keep pipeline forecasts grounded in real conversations rather than guesswork.  

Key features 

• AI transcription, call summaries, and searchable call libraries  
• Deal and pipeline insights with risk flags and next-step prompts  
• Coaching scorecards and conversation analytics  
• CRM syncs to log notes and outcomes automatically  
• Alerts and playlists for competitive mentions and objections  

Local relevance 

For organisations, ensure recording notices and storage settings align with internal policies and regional privacy requirements. Pairing Gong.io insights with Firmable’s verified APAC data keeps call prep and follow-up accurate and compliant.  

Stack it with Firmable: Use Firmable’s account intelligence before calls and Gong’s deal intelligence after – context in, coaching, and risk signals out.  

“Gong is incredibly easy to set up and use. I logged in, connected it to Zoom, and it automatically started recording my calls, so I no longer have to worry about taking handwritten notes. The summaries, snippets, and full transcripts let me stay present in the conversation while still having everything captured for later. Features such as keyword search, email summary generation, and snippet sharing make it easy to review opportunities and share insights with the team. It’s become an essential part of how I prepare for presentations and executive reviews.” – Source G2 

7. Fathom – AI meeting transcription and sales-ready notes

Overview 

Fathom is an AI meeting assistant that records, transcribes, and summarises meetings held on Zoom, Google Meet, or Microsoft Teams. 

Use case 

Perfect for APAC account executives and customer-facing teams who run frequent virtual meetings across time zones and need consistent, detailed notes without spending hours on admin after each call. 

Key features 

• Automatic recording and transcription of virtual meetings 
• AI-generated summaries highlighting key points, decisions, action items, and notable moments 
• Shareable recordings, clips, and transcripts for team collaboration and handovers 
• CRM integrations to automatically sync notes and meeting outcomes with your sales workflows.  
• Searchable transcript history across accounts and deals 

Local relevance 

Fathom supports distributed sales and account teams across Australia, New Zealand and Southeast Asia, working across multiple video-call platforms. Pro tip: Use Fathom’s summaries and action-item outputs to feed directly into your CRM and personalise outreach with Firmable’s company context and signals. 

“Simple and compatible. It works everywhere, and you don’t have to think about it. The AI integration is superb. I love the ‘Ask Fathom’ feature because I can ask it any question about what was said, when it was said, etc., during the call. It works across browsers, video call platforms (Zoom, Google Meet, etc.) and is very robust and resilient.” – Source G2 

8. Loom – Personalised video for outreach and follow-up

Overview 

Loom is an asynchronous video platform that helps sales teams deliver quick, personalised videos for outreach, demos, onboarding, and follow-ups. It supports APAC sales cycles where time zones and schedules often make live meetings difficult. 

Use case 

Perfect for SDRs and AEs who want to stand out in crowded inboxes. Loom increases engagement by adding human context to outreach and makes it easier to walk prospects through complex ideas without scheduling a call. 

Key features 

• Instant screen and camera recording 
• Shareable video links with viewer analytics 
• Custom CTAs to drive next steps 
• Trimming, highlighting, and transcription tools 
• Integrations with HubSpot, Gmail, Outlook, Slack, and more 

Local relevance 

Across APAC markets, asynchronous communication helps teams bridge time zones and reduce delays in multi-country buying cycles. A short Loom recording can replace multiple back-and-forth emails and give prospects a clearer understanding of value. 

Pro tip: Use Loom to personalise follow-ups after a signal-triggered outreach. Pair your video with Firmable’s insights on the account to show relevance from the first second. 

“Loom cuts through the noise. Instead of writing long emails or booking another meeting, I can hit record and share exactly what I mean in seconds, without losing the personal touch. People can watch whenever it suits them, so there’s no need to juggle calendars. The videos look sharp, it’s straightforward to use, and it makes working together feel much simpler.” – Source G2 

How to build an AI sales stack for APAC

The real power of AI sales tools comes from how they work together. A modern APAC sales stack starts with verified regional data, layers automation and engagement, and feeds insights back into your CRM to continuously improve execution. 

1. Sales intelligence foundation

A high-performing AI sales stack starts with verified regional data. Firmable provides the clean APAC company and contact intelligence your CRM relies on, along with buying signals, intent data and regional identifiers. When your source data is accurate, every downstream AI workflow becomes more reliable. Without this layer, even the best automation tools will miss the mark or create unnecessary compliance risk across diverse APAC markets.

2. Engagement and automation

With your data foundation in place, you can scale engagement with tools that manage CRM processes and multichannel outreach. HubSpot centralises your pipeline, routing, reporting, and sequences. Smartlead.ai powers personalised email outreach while protecting deliverability.  LinkedIn Sales Navigator adds a social selling layer, helping reps research accounts and decision-makers, track job and company updates, and warm up outreach on LinkedIn alongside email and phone across APAC time zones and markets.

3. Workflow orchestration and operational alignment

Next, connect your systems so nothing falls through the cracks. Zapier automates admin tasks, standardises processes, and reduces operational friction. This layer keeps marketing, sales, and RevOps aligned on the next best action.

4. Insights and intelligence

Once outreach is running smoothly, focus on improving every conversation. Gong.io captures and analyses sales calls so leaders can coach more effectively and stay ahead of deal risk. Fathom handles meeting notes by recording and summarising calls across APAC time zones. Loom adds a human touch, giving sales teams an easy way to send personalised videos that cut through crowded inboxes and speed up follow-up. This intelligence layer ensures insights flow back into your CRM and strengthen future outreach. 

Pro tip: AI amplifies whatever foundation it sits on. Clean, compliant APAC data turns automation into a growth engine instead of a source of noise. 

Putting it all together

A modern APAC AI sales stack follows a simple sequence: 

Pro tip: Start with accurate local data before scaling automation.
Automation only amplifies what’s already there – clean, compliant data turns AI from a gimmick into a growth engine. 

Firmable → provides verified APAC company data, contact accuracy, buying signals and intent → HubSpot, Smartlead.ai, and LinkedIn Sales Navigator power email outreach and social selling across key APAC markets → Zapier keeps workflows connected and highlights meaningful account activity → Gong.io, Fathom, and Loom turn conversations into coaching, insight, and personalised follow-up. 

When integrated through your CRM, this stack gives APAC sales teams visibility from the first signal to a closed deal. 

The takeaway

AI is no longer a sidekick in sales. It’s the system that connects every part of your go-to-market motion – data, outreach, conversations, and outcomes.   

The sales teams winning in 2026 are combining verified local data, timely buying signals, and AI-driven execution to reach the right buyers at the right moment. Firmable sits at the centre of that stack, helping revenue teams turn accurate APAC data into measurable growth. 

Build your AI sales stack on the strongest foundation – verified APAC data and timely buying signals from Firmable.