About Us
We are Firmable and our business
is business data
Our mission is to help every B2B business in Australia grow as fast as they can with the definitive B2B database
Our story
As a founding team of sales, marketing, operations, and data nerds, we wanted to build a technology platform that solved one of the biggest problems in today’s businesses: Data. Customer, prospect, and candidate data is often messy, out-of-date, tricky to source, and hard to navigate. Most importantly though, it’s difficult to make smart business decisions from bad data. So, we set out to solve that problem by building Australia’s definitive source of business and market intelligence for B2B businesses.
What’s different about us is that we not only have the largest set of Australian companies in the one place, we do it with accuracy and have the richest set of data attributes against those companies – from foundational data like location, industry, and employees; to next gen data points such as company tech stacks, web traffic, and reviews; and deep local information including ABN mapping and more. We’ve of course got both company and people data so you can manage all your sales prospecting, marketing lead generation, HR recruitment, and market sizing processes with ease.
1.4m+
Company records
10m+
People records
1,000+
Data attributes
35+
Expert team
A leadership team with the vision and experience to deliver
![](https://firmable.com/wp-content/uploads/2023/03/Group-1597883138-1.webp)
Leigh Jasper
Co-CEO
Co-Founder with a passion for corporate strategy, product, and customer engagement...
Co-Founder and Co-CEO with a particular passion for corporate strategy, product, and customer engagement. Leigh previously Co-Founded and was CEO of Aconex, the world’s leading construction collaboration platform, and led the sale to Oracle for $1.6bn. Currently he is also the Chair of LaunchVic, Co-Founder of SecondQuarter Ventures, and is a Director of SEEK Ltd.
![](https://firmable.com/wp-content/uploads/2023/04/paul.webp)
Paul Perrett
Co-CEO
Co-Founder and Co-CEO with expertise in finance, operations, and building sales and marketing engines...
Co-Founder and Co-CEO with expertise in finance, operations, and building sales and marketing engines. Paul was most recently CEO of MessageMedia and led the business through a sale to Sinch for $1.7bn, and prior to that was the COO at Aconex. He is also currently the Chair of DisplaySweet, one of Australia’s leading proptech companies.
![](https://firmable.com/wp-content/uploads/2023/04/karthik-1.webp)
Karthik Venkatasubramanian
Chief Product & Technology Officer
Co-Founder and heads up product development with a love for data strategy and data science...
Co-Founder and heads up product development with a love for data strategy and data science. Karthik, a self-confessed ‘datavert’, was previously Global VP for data strategy and development at Oracle and was named as one of Australia’s Top 10 Analytics Leaders for 2021. He has a few patents to his name and also serves as an Advisory Board Member for the Department of Information Systems and Business Analytics at Deakin University.
![](https://firmable.com/wp-content/uploads/2023/04/Tara.webp)
Tara Salmon
Chief Revenue Officer
Heads up go-to-market teams and enjoys driving customer-focused and digital-first growth strategies...
Heads up go-to-market teams and enjoys driving customer-focused and digital-first growth strategies. Tara was most recently the Chief Marketing Officer at MessageMedia and prior to that led digital marketing at Aconex, where rapid growth at both organisations led to sales at $1.6bn+ valuations. She is also involved in the Australian tech investment space as Marketing Principal at Saniel Ventures.
![](https://firmable.com/wp-content/uploads/2023/03/Group-1597883137-1.webp)
Ryan Fitzpatrick
Corporate Development
Takes care of corporate development including investor relations and partnerships...
Takes care of corporate development including investor relations and partnerships. Ryan has a background in law and economics and has spent a lot of his career working across investment management and M&A. He is also the Venture Portfolio Manager at Saniel Ventures and prior to that managed the portfolio at Skalata Ventures, both with a focus on driving growth at tech companies.
![](https://firmable.com/wp-content/uploads/2023/03/Group-1597883137-1.webp)
John doe
Chief Marketing Officer
Heads up marketing and enjoys focusing on customer...
We take data seriously
and pride ourselves on doing it best
Breadth
We have the largest set of Australian companies in the one place
Depth
Not only do we go wide, we have next gen attributes no one else has aggregated
Quality
Our data is regularly checked to ensure high accuracy and freshness
Our data is collected from hundreds of different sources and goes through a thorough cleansing process where we de-dupe, normalise, and manually verify the quality and accuracy of the data. We use advanced techniques and artificial intelligence (AI) to categorise all data attributes effectively. Importantly, we have mastered entity resolution, allowing us to connect related organisations such as franchises and company divisions with one another. Finally, we invest heavily in having the best platform interface to easily be able to search, find what you need, and make use of the data for better business decisions.
Our process
Cleansing
Categorisation
Grouping and making sense of it all
Collection
Connection
Entity resolution and data enrichment
Convey
Collection
Cleansing
Categorisation
Connection
Convey
Our people are what sets us apart
Our Openings
Data Engineer
India | Remote
Data Curator
India | Remote
Data Scientist
India | Remote
Software engineer
Australia and India | (remote)
Why our people
love being part of the team and building Firmable
![Shabari Vaithee](https://firmable.com/wp-content/uploads/2023/04/Shabari.jpg)