About Lineer
Lineer is an outreach and relationship-building platform. The company works with B2B sales teams operating long and complex sales cycles. It helps them accelerate early engagement, from prospecting through to the first meeting.
After starting in financial services and insurance, Lineer now primarily supports SaaS companies that rely on relationship-centric, top-of-funnel activity to drive pipeline.
Industry: Technology
Use case: AI-driven outbound sales and personalized outreach
Region: Asia Pacific
The challenge
Lineer faced significant challenges with the accuracy and consistency of contact data. Global tools often delivered reliable results in North America or Europe, but their Australian and APAC datasets were difficult to rely on.
This created friction for Lineer’s SDRs in complex sales cycles and affected the outcomes for clients. SDRs were wasting time on invalid outbound calls, running into awkward moments on the phone. Time was spent managing multiple systems instead of focusing on building relationships.
Lineer also needed a tool that SDRs could use without training.
“There was inconsistency in the data available in APAC. We kept running into inaccurate email addresses and phone numbers. And salespeople aren’t software developers. They shouldn’t need to spend their day learning a complex platform.”
Lambros Photios
Founder, Lineer
The solution
Lineer adopted Firmable to get a more reliable and efficient data foundation for both internal SDRs and client campaigns without adding complexity to their sales motion. The first thing that stood out was the ease of getting started.
“My initial impression was the simplicity. For the first time, I didn’t need to show salespeople how to use it.”
While the initial data challenge was centered on Australia, Lineer wanted a foundation that could support broader Asia-Pacific outreach as they scaled. Switching platforms or reworking processes later was not an option.
Firmable’s verified contact details improved accuracy immediately and gave the team confidence to build out enrichment workflows. For Lineer’s SDRs, this meant better connect rates and fewer misfires. For client outreach, it meant higher-quality conversations and fewer bounced emails.
Lineer also started using buying signals to spot when key decision-makers moved into new roles. This meant that outreach was timed to a real change and that messaging stayed relevant.
“Signals keep us across what’s changing in our accounts, critical for nurturing relationships.”
“Our goal is to move beyond prospecting and Firmable’s multi-dimensional data is a key part of that.”
Onboarding was effortless. SDRs were able to log in and start using the platform straight away, with no added pressure on managers to train or troubleshoot. Firmable’s live chat and help resources could be called upon when needed.
“Onboarding’s been super simple. I’m not firefighting any longer – the team just logs in and gets value.”
The results
More conversations with the right buyers: Verified mobile numbers help Lineer’s SDRs spend more time speaking to decision-makers and less time chasing dead ends.
More meetings booked for outbound campaigns: Accurate, APAC-first email data is lifting the quality of outreach Lineer delivers for its customers, reducing bounce rates and turning more conversations into meetings.
A partner for long-term growth: Rather than another short-term tool, Firmable has become a trusted part of Lineer’s go-to-market motion, providing the reliability the team had been missing.
Lineer now runs a reliable outbound engine built to support growth, underpinned by verified APAC data, higher connect rates, faster SDR ramp-up, and dependable support.
Why Firmable
- APAC-ready data: Verified mobiles and accurate email data built for local markets.
- Simple adoption: Teams can self-serve from day one, with minimal support.
- Signal-led timing: Buying signals that keep outreach relevant and well-timed.
- Speedy execution: Fast list building and enrichment, without extra operational load.
“ For any company targeting APAC, we 100 percent recommend using Firmable.”
