About Cotiss
Cotiss is a procurement software platform specialising in vendor relationship management. It consolidates supplier information into a single system and helps procurement teams work more efficiently using AI-supported workflows.
Cotiss sells into procurement teams across data centres, telecommunications, and fibre infrastructure, as well as senior leaders who oversee supplier and vendor operations.
Industry: Technology
Country: Australia and New Zealand
Company size: 11 to 50 employees
Use case: Outbound sales for ANZ teams
The challenge
With outbound as a core revenue motion across Australia and New Zealand, the Cotiss sales team needed a dependable data foundation to execute quickly and convert consistently.
When trying to scale their ANZ sales team, they relied on a US-based data provider that struggled to provide coverage for and under-served their home markets.
“Our US-based data provider was only giving us a ~30% success rate, which was very low, especially when we were building out a dedicated ANZ team. Our sales reps were not happy with that.”
Madeleine Cooper
Marketing, Operations & GTM at Cotiss
The sales team relied on in-depth research before every outbound call, but the tools available were complex, time-consuming, and hard for busy AEs and SDRs to adopt. Existing automations required ongoing support, placing additional pressure on the team and slowing execution.
Cold calling at Cotiss accounts for around 90% of customer acquisition, meaning that data quality has a direct impact on pipeline. The team therefore needed a platform that delivered accurate ANZ contact details and was easy for busy AEs and SDRs to adopt.
The solution
While preparing for an Australian sales trip, Cotiss tested Firmable on a leads list they had previously been unable to enrich. Firmable successfully returned eight out of ten contacts. A broader test across live datasets followed, lifting accuracy to 85-90% across ANZ.
After that test, Cotiss implemented Firmable that same day. With a short walkthrough, sales reps could self-serve lists and contacts immediately, without a lengthy enablement cycle.
“The usability is incredible. New sales reps can be onboarded in around 30 minutes. It’s clear from the first login where to go and what you can do, and it adapts to how your team works rather than forcing a new process.”
Today, Cotiss uses Firmable to build high-quality Ideal Customer Profile (ICP) lists through AI-led search, export and enrich accurate contacts for their dialler, and track hiring, role changes, and funding signals – so outreach happens when accounts are ready to talk.
Signals also give Cotiss insight into when procurement teams are growing or changing, helping the sales team prioritise outreach and tailor conversations to the right moment.
“Sales reps can just jump into Firmable, and everything they need is right there, cutting call prep time significantly.”
Firmable’s customer success team further reduced operational overhead by providing fast responses, proactive check-ins, and user-level support, without relying on a single internal champion.
The results
Firmable has become a core part of Cotiss’ outbound motion across Australia and New Zealand.
Reliable ANZ data: Cotiss lifted contact accuracy from ~30% with their US-based provider to 85-90% with Firmable.
Higher connect rates: With verified lists feeding directly into their dialler, call connects more than doubled within the first few weeks, creating immediate pipeline momentum.
Faster ramp-up: New reps can begin prospecting straight away, with no complex setup or ongoing training needed.
More time for strategic work: With the team able to self-serve accurate contact data and signals, the go-to-market function has reclaimed time to focus on messaging, experimentation, and expansion planning.
“Implementing Firmable gave me a significant amount of time back in my day. Instead of spending hours enriching numbers and building lists for the team, I can focus on more strategic work, and sales reps can pull what they need themselves.”
Cotiss now runs a reliable and efficient outbound engine in ANZ, supported by verified data, higher connect rates, faster onboarding, and responsive support.
Why Firmable
Verified ANZ data: Locally verified mobiles and contact data built for Australia and New Zealand.
High-success enrichment: Higher match rates that reduce wasted activity and increase connections.
Fast rep readiness: An intuitive platform that sales reps can self-serve quickly.
Signal-led focus: Hiring, role change, and funding signals to prioritise accounts at the right moment.
