B2B marketing is evolving. From AI-driven efficiency to customer experience optimisation, the strategies shaping the industry today will define success in the years ahead. That’s why Firmable is proud to be supporting the 2025 B2B Marketing Leaders Research initiative, led by Human Digital in collaboration with the University of Auckland Business School, and in partnership with the Marketing Association (MA), the Australian Marketing Institute (AMI), and The Marketing Club (TMC).111
This in-depth study will uncover the latest trends, challenges, and best practices in B2B marketing across Australia and New Zealand, and we need your input.
Why your insights matter
We are inviting B2B marketing professionals to share their experiences and perspectives.
Your contribution will:
- Identify the key trends impacting B2B marketing today and in the future
- Highlight evolving challenges and opportunities to support smarter decision-making.
- Provide an annual benchmark resource for B2B marketing leaders.
By participating, you’ll help shape a more data-driven, future-focused B2B marketing landscape.
What we’re exploring
The research will focus on three core pillars:
- People – Talent development, customer relationships, and stakeholder trust
- Process – Customer journey optimisation and brand alignment
- Technology – AI, digital transformation, and investment efficiency
Who should participate
We’re looking for:
- B2B marketing professionals working with brands or companies
- Leaders based in Australia or New Zealand that are shaping marketing strategies
- Decision-makers eager to stay ahead of industry shifts
Not a marketer yourself? Please forward this to your marketing colleagues; they will thank you for it.
Be part of this industry-shaping study
This is your opportunity to contribute to insights that will have a meaningful impact on the future of B2B marketing in our region. Take the Survey.
What you’ll receive
- Early access to the research report
- A VIP invite to the launch event (virtual or in person)
- The opportunity to connect with leading marketers and thought leaders
The 2025 B2B Marketing Leaders Research is brought to you by Human Digital, Firmable, the University of Auckland Business School, the Marketing Association (MA), the Australian Marketing Institute (AMI), and The Marketing Club (TMC).