“Investing in Firmable is a no-brainer. It’s access to information, time saving, and ultimately more time on the phone.”
Alastair Blenkin
Co-founder and CEO, ProcurePro
#1 ZoomInfo alternative
Firmable beats ZoomInfo on database size, depth and accuracy. Sales Intelligence,too. Twice as many companies, 70% more contacts and verified mobile numbers on Firmable.
AI-driven buying signals that set the right conversation with the right person at the right time.
Success by numbers
The AI teammate ANZ salespeople love
2m+
verified company profiles in ANZ
10m+
verified decision makers and contacts in ANZ
4.7
out of 5 star ratings on G2 (ZoomInfo has 4.5)
#1
localised B2B database in ANZ region
Trusted by 1,000+ companies worldwide
Firmable vs ZoomInfo
How Firmable stacks up against ZoomInfo for ANZ sales teams.
| Feature | Firmable | ZoomInfo |
|---|---|---|
| Data Coverage | ||
| People and decision-maker coverage |
10m+ ANZ decision-maker profiles with verified mobile numbers
|
6.05m decision-maker profiles, with mobile data widely reported as inaccurate |
| Company and small business coverage |
2m+ ANZ companies covered – 2m in Australia and 300k in New Zealand, including SMBs registered locally
|
Significantly narrower verified ANZ company coverage, especially for small business |
| Intelligence & Signals (signals available on non-individual plans) | ||
| People signals |
Granular, timely notifications – new in role, left role and more – on every non-individual plan
|
Available, but granular people signals are locked behind ZoomInfo’s top-tier plans |
| Company signals |
Funding rounds, growth signals and more – on every non-individual plan
|
Available, but granular company signals are locked behind higher tiers |
| Search intent signals |
Shows which companies are actively researching your solution right now – target buyers truly in-market
|
Available, sold as a US$5K–$15K/year add-on |
| CRM integrations & browser extension |
HubSpot and Salesforce – plus native webhooks on every plan for n8n, Zapier and thousands of other tools
|
HubSpot and Salesforce, with limited webhook support outside of higher-tier plans |
| Platform & Support | ||
| Technographic filters |
Tech stack data on every plan – combine with contact filters out of the box
|
Available, but combining with contact filters requires a plan upgrade |
| Curated ANZ data points & company registers |
ABN, NZBN, DNC and ANZSIC codes, plus curated local registers like NDIS and aged care
|
No curated ANZ data points or local registers |
| Local on-the-ground support |
The only provider with an on-the-ground support team in your time zone
|
No on-the-ground ANZ support – US-based ticketing and knowledge base only |
| Pricing & transparency |
Transparent published pricing – better local data without ZoomInfo’s US$15K starting price
|
Starts at ~US$15K/year on a quote-only basis, with intent and other capabilities sold as add-ons |
Start your free 14-day trial
Set up in under 5 minutes.
Why choose Firmable
Deepest ANZ coverage
2m+ ANZ companies with verified ABN data, industry segments, technology stacks, and more. 10m+ contacts with real mobile numbers and emails – refreshed continuously from local company registers.
AI-driven buying signals
Set up signal agents to track funding rounds, leadership changes, hiring surges, and tech stack shifts across your target accounts. Know which buyers are heating up – and reach out before your competitors do.
Set up in 5 minutes
Connect your HubSpot, Salesforce, Dynamics, or Pipedrive in minutes. Use webhooks to push enriched data into Zapier, Slack, n8n, or your own systems in real time. Prospect from anywhere with the Chrome and Edge extensions – all from day one.
Transparent pricing. No surprises.
Most popular plan
Individual
The essentials for single user prospecting and research
AU$80
Per user per month, billed annually.
Total $960 per user.
1 user
AU$165
1 user
Save 50% and switch to yearly
Billed:
Yearly
Monthly
1,200 included profiles p/year
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX)
- AI prospect search
- Core company & people data
- CSV exports
- Chrome extension
Most popular plan
Small Teams
Perfect for small teams looking to scale up their growth
AU$110
Per user per month, billed annually.
Total $1,320 per user.
Up to 3 users
Billed:
Yearly
Monthly
3,000 included profiles p/year
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX)
Everything in lower plans, plus:
- Additional profiles included
- CRM integrations
- Shared searches and lists
- Local company registers
- Up to 3 signal agents
- Limited account intelligence
- Online and AI support
Most popular plan
Teams Pro
Ideal for teams wanting to supercharge their growth
AU$165
Per user per month, billed annually.
Total $1,980 per user.
3 or more users
Billed:
Yearly
Monthly
6,000 included profiles p/year
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX)
Everything in lower plans, plus:
- Additional profiles included
- Two-way CRM (coming soon)
- CRM enrich agent (coming soon)
- CRM action agent (coming soon)
- Unlimited AI signal agents
- Unlimited account intelligence
- Phone support
- Dedicated customer success
- Access to beta features
Most popular plan
Enterprise
Playing big? Get a custom plan to suit your needs
AU$240
Per user per month, billed annually.
Total $2,880 per user.
Custom users
Billed:
Yearly
Monthly
Custom profile credits
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX)
Everything in lower plans, plus:
- Additional profiles included
- Dedicated account manager
- Tailored onboarding
- Regular CS check-ins
- API access
- SSO via Okta
- Invites to early access programs
- Search intent data (add on)
- Bespoke data requests (add on)
- Bulk data packages (add on)
“Against other platforms, Firmable delivered accurate contact details for twice as many contacts, proving its superior value.”
David Pierotti
Director of Government Relations, Public Sector Network
“Firmable gives us the clarity we need to move fast and stay focused – it’s all about simplicity and speed. Our team has been more empowered.”
Dane Meah
CEO, MyCISO
Ready to see better ANZ data?
Join 1,000+ companies using Firmable to find and close more deals
in ANZ.