Artificial intelligence (AI) is reshaping how B2B teams across the Asia Pacific region find, prioritise, and engage prospective buyers. From data-driven insights and outreach automation to conversation intelligence, the next generation of sales technology is built to transform the workflows of sales teams across global and regional markets, enabling them to do more in less time with better data.
As businesses across Southeast Asia, Australia, and New Zealand scale their go-to-market efforts, the most successful sales teams are building AI-driven tech stacks to balance sales workflows with local accuracy and compliance. In this blog, we cover the top eight AI sales tools shaping modern sales execution in 2026, designed to help you connect with the right prospects faster and lift conversion quality across APAC.
1. Firmable – Your AI powered sales teammate built for APAC
Overview
Firmable delivers verified company and contact data, timely buying signals, and customisable AI agents that help you find, prioritise, and convert your ICPs efficiently. With expanded coverage in Southeast Asia – including Singapore, Malaysia, Indonesia, the Philippines, Hong Kong, and Japan – Firmable provides APAC sales teams a unified, reliable view of target accounts with clear context for timely action.
Use case
Perfect for SDRs, AEs, and RevOps teams who need verified ICP data, including mobile numbers, email addresses, employee counts, and timely buying signals such as leadership changes, funding, hiring, and search intent.
Firmable’s sales intelligence platform supports every stage of the sales process. AI-led search lets teams describe their ICP in plain language and turn it into a clean, ready-to-work list before layering on signals. Buying signals and search intent show SDRs and AEs which accounts are looking to buy, helping them prioritise high-intent prospects rather than working through long lists. As deals progress, account intelligence provides reps with clear, concise company context and talking points, so outreach is more relevant, and meetings run more smoothly.
Key features
- Verified APAC company and contact data for accurate targeting.
- Timely buying and intent signals for optimal outreach timing.
- Native CRM integrations with HubSpot, Salesforce, Pipedrive, and Microsoft Dynamics 365.
- Privacy-first guardrails aligned with regional compliance requirements.
- A browser extension that surfaces insights as you browse the web.
Local relevance
Firmable is the AI sales intelligence platform purpose-built for the APAC region with real-time buying signals and AI account intelligence built in.
With local nuance front of mind, you can access over 3 million verified companies and 25 million decision-makers across the region. Every record is enriched with local business registry mapping and industry classification codes, helping your team prospect with confidence. Accurate, verified data turns broad lists into a clear, prioritised set of accounts your team can act on with certainty at every stage of the sales cycle.
Pro tip: Start your stack with clean, regional data. Everything else builds on it.
“Firmable gives us accurate, up-to-date data on exactly the people we need to reach,” says David Leach, CEO at Look Print. After being referred to Firmable by a previous provider that couldn’t meet their needs, he notes, “The ability to precisely target decision-makers, and have any incorrect records researched or refunded, has made a real difference to the quality of our outbound lists.” – Source G2
2. HubSpot Sales Hub – CRM and AI automation
Overview
HubSpot serves as a central CRM, offering pipeline management, AI-assisted content, lead scoring, and workflows. Its APAC bases in Singapore and Sydney support region-specific needs.
Use case
Teams standardising on a user-friendly CRM that plays nicely with Firmable for enrichment and signals.
Key features
- AI email writing and predictive lead scoring
- Automated workflows and sequences
- Integrated sales pipeline and forecasting dashboards
- Tight integration with Firmable and third-party tools
- Timely activity tracking and reporting
Local relevance
A familiar toolset for multi-country teams with robust integrations and a growing regional ecosystem.
Stack it with Firmable: Use Firmable’s verified data to automatically enrich new leads in HubSpot, keeping records accurate and outreach compliant.
“HubSpot Sales Hub brings prospecting, email sequences, tasks, call logs, meeting links, and pipeline tracking into one clean, intuitive interface. The AI suggestions, email drafting, and call summaries save a huge amount of time, and it’s one of the few tools where both new reps and experienced sellers can be productive almost immediately.” – Source G2
3. Smartlead.ai – Email outreach and sequencing
Overview
Smartlead.ai allows teams to mass-send personalised emails while protecting deliverability. Its AI optimises send timing, subject lines, and inbox rotation for better outcomes.
Use case
SDR teams in APAC use Smartlead.ai to run high-volume outbound campaigns that feel one-to-one. Firmable data ensures emails land with verified contacts rather than bounce back due to inaccurate records.
Key features
- AI-driven sequence personalisation
- Multiple inbox rotation for better deliverability
- Warm-up automation to protect sender reputation
- Real-time campaign performance analytics
- Integrations with HubSpot, Salesforce, and Firmable lists
Local relevance
The key for APAC teams is deliverability – using verified local data from Firmable reduces bounce rates and maintains compliance with spam and DNC laws.
Pro tip: Accuracy before automation. Verified contacts dramatically improve email performance.
“Smartlead is the single most reliable and scalable cold email platform we’ve used. It powers the backend of our outbound across dozens of client accounts and thousands of inboxes, generating over 2,000 positive replies and more than $20M in revenue. Being able to manage warmups, rotate domains, control daily limits, and run high-performing Spintax messaging at scale makes it a true performance tool, not just a sending platform.” – Source G2
