Key learnings on How to successfully go global – Firmable Co-Founder & Co-CEO, Paul Perrett

In this video, Paul Perrett (Co-Founder and Co-CEO, Firmable) shares practical lessons from scaling Australian B2B companies into international markets. It covers how to narrow your ICP, compare regions with metrics, build feedback loops, and set up a minimum viable team to support early expansion.

You’ll learn how to:

  • Narrow your ICP for new markets
  • Compare regions using consistent metrics
  • Build feedback loops when local insight is limited
  • Set up the minimum viable team for expansion

For founders, GTM leaders and operators planning or executing international expansion.

Check out 5 tips on how to successfully go global, or chat to us to learn more.

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