Key learnings on How to successfully go global – Firmable Co-Founder & Co-CEO, Paul Perrett
In this video, Paul Perrett (Co-Founder and Co-CEO, Firmable) shares practical lessons from scaling Australian B2B companies into international markets. It covers how to narrow your ICP, compare regions with metrics, build feedback loops, and set up a minimum viable team to support early expansion.
You’ll learn how to:
- Narrow your ICP for new markets
- Compare regions using consistent metrics
- Build feedback loops when local insight is limited
- Set up the minimum viable team for expansion
For founders, GTM leaders and operators planning or executing international expansion.
Check out 5 tips on how to successfully go global, or chat to us to learn more.
