GTM plays
Research accounts faster
Get a clear account snapshot in minutes so discovery stays sharp, demos stay relevant, and next steps get locked in faster.
GTM plays
Catch new decision makers early
Introduce yourself during the new-in-role window with an opener that earns attention before competitors get there first.
GTM plays
Spot churn risk early
Monitor customers for early evaluation behaviour and run calm, timely check-ins that protect renewals before disengagement sets in.
GTM plays
Maintain relationships through change
Maintain relationships through change: Follow champions and protect account continuity.
GTM plays
Build ICP lists with AI
Build high-fit ICP lists with AI: Turn targeting into outbound-ready lists fast.
GTM plays
Win early after funding
Reach out as soon as funding hits the news to book meetings while priorities, budgets, and vendor shortlists are being set.
GTM plays
Target your competitor’s customers
Identify competitor users that match your ICP and open informed conversations by leading with context, not comparison.
GTM plays
Prioritise ready-to-buy accounts
Surface prospects researching your category and reach out while intent is high to drive more replies, meetings, and pipeline.
GTM plays
Expand your buying committee at key accounts
Identify missing stakeholders, add the right contacts, and coordinate outreach so deals keep moving without single-thread risk.
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Firmable handles the grunt work – filtering data, surfacing signals, and revealing ready-to-buy accounts – so your team can focus on closing.