{"id":7554,"date":"2026-01-22T10:46:40","date_gmt":"2026-01-21T23:46:40","guid":{"rendered":"https:\/\/firmable.com\/resources\/firmable-launches-search-intent-uplevelling-buying-signals-for-apac-sales-teams\/"},"modified":"2026-03-27T16:03:07","modified_gmt":"2026-03-27T05:03:07","slug":"firmable-launches-search-intent-uplevelling-buying-signals-for-apac-sales-teams","status":"publish","type":"resource_post","link":"https:\/\/firmable.com\/sg\/resources\/news\/firmable-launches-search-intent-uplevelling-buying-signals-for-apac-sales-teams\/","title":{"rendered":"Firmable Launches Search Intent, Uplevelling Buying Signals for APAC Sales Teams"},"content":{"rendered":"\n

MELBOURNE, Australia, January 22, 2026<\/strong> \u2013 Firmable<\/a>, APAC\u2019s leading AI sales intelligence platform, has launched search intent<\/a> signals to help sales teams at B2B companies accelerate their growth by knowing who\u2019s ready to buy and when.  <\/p>\n\n\n\n

Search intent reveals what companies are exploring externally through search behaviour, complementing Firmable\u2019s existing buying signals that track changes happening inside a business. Together, these signals give sales teams a clearer, more timely view of buyer readiness. <\/p>\n\n\n\n

For example, a CRM provider could monitor when target accounts start searching for topics like \u201csales CRM\u201d<\/em> or \u201ccustomer relationship management software\u201d<\/em>. When that research appears alongside internal signals such as new sales leadership hires or team expansion, sales teams can prioritise outreach with far greater confidence. <\/p>\n\n\n\n

Founded by Leigh Jasper, Paul Perrett and Karthik Venkatasubramanian, the team behind Aconex (acquired by Oracle for $1.6 billion) \u2013 Firmable has built an AI sales intelligence platform designed specifically for APAC, uniting accurate local data with signal-led account intelligence.   <\/p>\n\n\n\n

Co-CEO Paul Perrett said the addition of search intent gives sales teams stronger signals at the moments that matter most. <\/p>\n\n\n\n

\u201cBuying signals have already helped sales teams bring more relevance and better timing to their outreach, and search intent takes that further by showing which companies are actively researching right now. When internal movement and external search behaviour line up, it\u2019s one of the strongest indicators a buyer is ready to engage.\u201d  <\/p>\n\n\n\n

Firmable\u2019s\u00a0search intent includes company-level surge ratings, weekly trend indicators, ICP-aligned topic insights, net new demand discovery,\u00a0and direct CRM activation.\u00a0It\u2019s\u00a0available now<\/a>\u00a0for\u00a0Firmable\u00a0customers.\u00a0
<\/p>\n","protected":false},"excerpt":{"rendered":"

Search intent\u00a0signals help sales\u00a0teams\u00a0at B2B companies accelerate\u00a0their\u00a0growth by\u00a0knowing\u00a0who\u2019s\u00a0ready to buy and when.\u00a0\u00a0<\/p>\n","protected":false},"featured_media":7569,"parent":0,"template":"","resource_tag_cat":[],"resource_cat":[],"type_cat":[389],"class_list":["post-7554","resource_post","type-resource_post","status-publish","has-post-thumbnail","hentry","type_cat-news"],"acf":[],"yoast_head":"\nNews | Firmable launches search intent<\/title>\n<meta name=\"description\" content=\"Uncover the power of firmable search intent to guide B2B sales teams in identifying ready-to-buy customers effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/firmable.com\/sg\/resources\/news\/firmable-launches-search-intent-uplevelling-buying-signals-for-apac-sales-teams\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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