{"id":5580,"date":"2025-08-08T14:35:02","date_gmt":"2025-08-08T04:35:02","guid":{"rendered":"https:\/\/firmable.com\/?post_type=resource_post&p=5580"},"modified":"2026-02-09T16:10:59","modified_gmt":"2026-02-09T05:10:59","slug":"prioritise-ready-to-buy-accounts","status":"publish","type":"resource_post","link":"https:\/\/firmable.com\/sg\/resources\/gtm-plays\/prioritise-ready-to-buy-accounts\/","title":{"rendered":"Prioritise ready-to-buy accounts"},"content":{"rendered":"\n
\n

Your play<\/h2>\n\n\n\n

<\/p>\n\n\n\n

Most outbound is guesswork. Teams call accounts that look like a fit, without knowing who\u2019s actually in-market. The result is low connect rates, poor timing, and conversations that start too early or too late. <\/p>\n\n\n\n

Search intent signals change that. When companies actively research topics related to your category, competitors, or alternatives, it\u2019s a strong sign they\u2019re moving into evaluation and priorities are taking shape. Rather than changing how you prospect, intent surges simply alert you when an account\u2019s research activity spikes, so you know who to prioritise first. <\/p>\n\n\n\n

This play shows you how to use a search intent agent to surface accounts researching right now, prioritise the best opportunities, and reach out with relevance while timing is strongest. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Tools<\/h2>\n\n\n\n

<\/p>\n\n\n\n

Firmable<\/strong>: Use search intent to\u00a0monitor\u00a0intent topics across your target market and\u00a0identify\u00a0accounts showing active buying behaviour.\u00a0<\/p>\n\n\n\n

Digital channels<\/strong>: Use phone, email, and LinkedIn in this play. Lead with a call for cut-through, then reinforce with a short follow-up email and a light LinkedIn touch to stay visible. <\/p>\n\n\n\n

CRM<\/strong>: Use your CRM to assign ownership and track every touch, outcome, and next steps in one place once outreach begins. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Actions<\/h2>\n\n\n\n

<\/p>\n\n\n\n

\n

Step 1: Define your intent topics <\/h4>\n\n\n\n

Start by picking the intent topics that signal buying readiness for your product. This usually includes competitor names, solution categories, or the problems your product solves. <\/p>\n\n\n\n

Step 2: Set up your search intent agent <\/h4>\n\n\n\n
\n

Create a buying signal agent in Firmable to monitor search intent and configure it to monitor your chosen topics across your target account or broader market lists. The agent will notify you when there\u2019s new intent activity to act on.   <\/p>\n<\/div><\/div>\n\n\n\n

Step 3: Quick research<\/h4>\n\n\n\n

When an intent signal triggers, scan the signal to confirm fit and relevance. Prioritise accounts with\u00a0high surge ratings, as\u00a0they\u2019re\u00a0more likely to be actively evaluating solutions rather than casually browsing.\u00a0<\/p>\n\n\n\n

Step 5: Reach out while timing is strong <\/h4>\n\n\n\n

Reach out while timing is strong, starting with the highest-priority accounts first. Use intent-informed context to shape your opener, without calling out the signal directly. <\/p>\n\n\n\n

If you\u00a0can’t\u00a0reach the account, follow up with a short email and a light LinkedIn touch, and set a task to revisit while intent is still active.\u00a0
<\/p>\n<\/div><\/div>\n\n\n\n

Templates<\/h2>\n\n\n\n

<\/p>\n\n\n\n

Email outreach <\/h4>\n\n\n\n

Subject: <\/strong>Quick question on [topic] <\/p>\n\n\n\n

Hi [First name], <\/p>\n\n\n\n

Noticed [topic] has been coming up more across [industry] teams lately, so I thought I\u2019d reach out while it\u2019s top of mind. <\/p>\n\n\n\n

When companies start looking into [category \/ problem], it\u2019s usually because they\u2019re pressure-testing what they\u2019re doing today and what needs to change next. We\u2019ve helped teams like [similar company \/ segment] with [outcome]. <\/p>\n\n\n\n

Open to a quick chat to see if this is relevant for you right now? <\/p>\n\n\n\n

[Your name] <\/p>\n\n\n\n

Call opener <\/h4>\n\n\n\n

\u201cHi [First name], it\u2019s [your name] from [your company] \u2013 I\u2019m reaching out because teams like yours often review [category\/problem] when priorities shift, and I wanted to see if this is something you\u2019re actively looking at right now.\u201d <\/p>\n\n\n\n

LinkedIn message <\/h4>\n\n\n\n

Hi [First name], noticed more teams in [industry] are looking into [topic] at the moment, so I thought I\u2019d reach out. If [category \/ problem] is on your radar this quarter, happy to share what we\u2019re seeing work with similar teams. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Metrics<\/h2>\n\n\n\n

<\/p>\n\n\n\n