{"id":5205,"date":"2025-07-03T11:55:00","date_gmt":"2025-07-03T01:55:00","guid":{"rendered":"https:\/\/firmable.com\/?post_type=resource_post&#038;p=5205"},"modified":"2026-02-09T10:19:13","modified_gmt":"2026-02-08T23:19:13","slug":"from-cold-to-closed-building-an-sdr-engine","status":"publish","type":"resource_post","link":"https:\/\/firmable.com\/sg\/resources\/video\/from-cold-to-closed-building-an-sdr-engine\/","title":{"rendered":"How do you build a scalable SDR engine that creates pipeline growth?"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"From Cold to Closed: Building an SDR engine that fuels GTM growth\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5wgphnZjrAg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group gap-20 is-vertical is-layout-flex wp-container-core-group-is-layout-a2faef80 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group gap-20 is-vertical is-layout-flex wp-container-core-group-is-layout-a2faef80 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p id=\"content\"><strong>From Cold to Closed: Building an SDR engine that fuels GTM growth<\/strong><\/p>\n\n\n\n<p id=\"content\">In this webinar, Paul Perrett (Co-Founder and CO-CEO, Firmable) and David Feinberg (Founder, The Growth Factory, former lead at EFTSure) break down how to build a repeatable SDR engine that scales beyond founder-led selling, using a high-performance system across people, process, platform, and performance.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>You\u2019ll learn how to:<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep SDRs motivated with clear progression and clean handoffs<\/li>\n\n\n\n<li>Move from founder-led selling to a repeatable outbound engine<\/li>\n\n\n\n<li>Hire and develop SDRs that consistently perform<\/li>\n\n\n\n<li>Run phone-first outbound that actually scales<\/li>\n<\/ul>\n\n\n\n<p>For founders, sales leaders, SDR managers, and recruiters building an outbound engine that scales.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Try <a href=\"http:\/\/app.firmable.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">Firmable<\/a> to <a href=\"https:\/\/firmable.com\/sg\/build-prospect-lists\/#qualification\" target=\"_blank\" rel=\"noreferrer noopener\">build ICP-matched lists<\/a>, or <a href=\"https:\/\/firmable.com\/sg\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">chat to us<\/a> to learn more.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A practical breakdown of how high-growth teams build SDR engines that create predictable pipeline.<\/p>\n","protected":false},"featured_media":6266,"parent":0,"template":"","resource_tag_cat":[],"resource_cat":[319,344,329],"type_cat":[360],"class_list":["post-5205","resource_post","type-resource_post","status-publish","has-post-thumbnail","hentry","resource_cat-sales-prospecting","resource_cat-demand-generation","resource_cat-ai-sales-tools","type_cat-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Scalable SDR Engine for GTM Growth Success - Firmable<\/title>\n<meta name=\"description\" content=\"Learn how to build a repeatable SDR engine that scales beyond founder-led selling, using people, process, platform, and performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/firmable.com\/sg\/resources\/video\/from-cold-to-closed-building-an-sdr-engine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do you build a scalable SDR engine that creates pipeline growth?\" \/>\n<meta property=\"og:description\" content=\"Learn how to build a repeatable SDR engine that scales beyond founder-led selling, using people, process, platform, and performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/firmable.com\/sg\/resources\/video\/from-cold-to-closed-building-an-sdr-engine\/\" \/>\n<meta property=\"og:site_name\" content=\"Firmable\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/firmable\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-08T23:19:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/firmable.com\/wp-content\/uploads\/2026\/02\/Webinars-and-videos-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@_firmable\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/firmable.com\\\/sg\\\/resources\\\/video\\\/from-cold-to-closed-building-an-sdr-engine\\\/\",\"url\":\"https:\\\/\\\/firmable.com\\\/sg\\\/resources\\\/video\\\/from-cold-to-closed-building-an-sdr-engine\\\/\",\"name\":\"Scalable SDR Engine for GTM Growth Success - Firmable\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/firmable.com\\\/sg\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/firmable.com\\\/sg\\\/resources\\\/video\\\/from-cold-to-closed-building-an-sdr-engine\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/firmable.com\\\/sg\\\/resources\\\/video\\\/from-cold-to-closed-building-an-sdr-engine\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/firmable.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Webinars-and-videos-cover.png\",\"datePublished\":\"2025-07-03T01:55:00+00:00\",\"dateModified\":\"2026-02-08T23:19:13+00:00\",\"description\":\"Learn how to build a repeatable SDR engine that scales beyond founder-led selling, using people, process, platform, and performance.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/firmable.com\\\/sg\\\/resources\\\/video\\\/from-cold-to-closed-building-an-sdr-engine\\\/#breadcrumb\"},\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/firmable.com\\\/sg\\\/resources\\\/video\\\/from-cold-to-closed-building-an-sdr-engine\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SG\",\"@id\":\"https:\\\/\\\/firmable.com\\\/sg\\\/resources\\\/video\\\/from-cold-to-closed-building-an-sdr-engine\\\/#primaryimage\",\"url\":\"https:\\\/\\\/firmable.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Webinars-and-videos-cover.png\",\"contentUrl\":\"https:\\\/\\\/firmable.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Webinars-and-videos-cover.png\",\"width\":900,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/firmable.com\\\/sg\\\/resources\\\/video\\\/from-cold-to-closed-building-an-sdr-engine\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/firmable.com\\\/sg\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\\\/\\\/firmable.com\\\/sg\\\/resources\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How do you build a scalable SDR engine that creates pipeline growth?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/firmable.com\\\/sg\\\/#website\",\"url\":\"https:\\\/\\\/firmable.com\\\/sg\\\/\",\"name\":\"Firmable\",\"description\":\"From data to direction\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/firmable.com\\\/sg\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-SG\"}]}<\/script>\n<meta property=\"og:video\" content=\"https:\/\/www.youtube.com\/embed\/5wgphnZjrAg\" \/>\n<meta property=\"og:video:type\" content=\"text\/html\" \/>\n<meta property=\"og:video:duration\" content=\"3436\" \/>\n<meta property=\"og:video:width\" content=\"480\" \/>\n<meta property=\"og:video:height\" content=\"270\" \/>\n<meta property=\"ya:ovs:adult\" content=\"false\" \/>\n<meta property=\"ya:ovs:upload_date\" content=\"2025-07-03T01:55:00+00:00\" \/>\n<meta property=\"ya:ovs:allow_embed\" content=\"true\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Scalable SDR Engine for GTM Growth Success - Firmable","description":"Learn how to build a repeatable SDR engine that scales beyond founder-led selling, using people, process, platform, and performance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/firmable.com\/sg\/resources\/video\/from-cold-to-closed-building-an-sdr-engine\/","og_locale":"en_US","og_type":"article","og_title":"How do you build a scalable SDR engine that creates pipeline growth?","og_description":"Learn how to build a repeatable SDR engine that scales beyond founder-led selling, using people, process, platform, and performance.","og_url":"https:\/\/firmable.com\/sg\/resources\/video\/from-cold-to-closed-building-an-sdr-engine\/","og_site_name":"Firmable","article_publisher":"https:\/\/www.facebook.com\/firmable\/","article_modified_time":"2026-02-08T23:19:13+00:00","og_image":[{"width":900,"height":500,"url":"https:\/\/firmable.com\/wp-content\/uploads\/2026\/02\/Webinars-and-videos-cover.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@_firmable","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/firmable.com\/sg\/resources\/video\/from-cold-to-closed-building-an-sdr-engine\/","url":"https:\/\/firmable.com\/sg\/resources\/video\/from-cold-to-closed-building-an-sdr-engine\/","name":"Scalable SDR Engine for GTM Growth Success - Firmable","isPartOf":{"@id":"https:\/\/firmable.com\/sg\/#website"},"primaryImageOfPage":{"@id":"https:\/\/firmable.com\/sg\/resources\/video\/from-cold-to-closed-building-an-sdr-engine\/#primaryimage"},"image":{"@id":"https:\/\/firmable.com\/sg\/resources\/video\/from-cold-to-closed-building-an-sdr-engine\/#primaryimage"},"thumbnailUrl":"https:\/\/firmable.com\/wp-content\/uploads\/2026\/02\/Webinars-and-videos-cover.png","datePublished":"2025-07-03T01:55:00+00:00","dateModified":"2026-02-08T23:19:13+00:00","description":"Learn how to build a repeatable SDR engine that scales beyond founder-led selling, using people, process, platform, and performance.","breadcrumb":{"@id":"https:\/\/firmable.com\/sg\/resources\/video\/from-cold-to-closed-building-an-sdr-engine\/#breadcrumb"},"inLanguage":"en-SG","potentialAction":[{"@type":"ReadAction","target":["https:\/\/firmable.com\/sg\/resources\/video\/from-cold-to-closed-building-an-sdr-engine\/"]}]},{"@type":"ImageObject","inLanguage":"en-SG","@id":"https:\/\/firmable.com\/sg\/resources\/video\/from-cold-to-closed-building-an-sdr-engine\/#primaryimage","url":"https:\/\/firmable.com\/wp-content\/uploads\/2026\/02\/Webinars-and-videos-cover.png","contentUrl":"https:\/\/firmable.com\/wp-content\/uploads\/2026\/02\/Webinars-and-videos-cover.png","width":900,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/firmable.com\/sg\/resources\/video\/from-cold-to-closed-building-an-sdr-engine\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/firmable.com\/sg\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/firmable.com\/sg\/resources\/"},{"@type":"ListItem","position":3,"name":"How do you build a scalable SDR engine that creates pipeline growth?"}]},{"@type":"WebSite","@id":"https:\/\/firmable.com\/sg\/#website","url":"https:\/\/firmable.com\/sg\/","name":"Firmable","description":"From data to direction","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/firmable.com\/sg\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-SG"}]},"og_video":"https:\/\/www.youtube.com\/embed\/5wgphnZjrAg","og_video_type":"text\/html","og_video_duration":"3436","og_video_width":"480","og_video_height":"270","ya_ovs_adult":"false","ya_ovs_upload_date":"2025-07-03T01:55:00+00:00","ya_ovs_allow_embed":"true"},"_links":{"self":[{"href":"https:\/\/firmable.com\/sg\/wp-json\/wp\/v2\/resource_post\/5205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/firmable.com\/sg\/wp-json\/wp\/v2\/resource_post"}],"about":[{"href":"https:\/\/firmable.com\/sg\/wp-json\/wp\/v2\/types\/resource_post"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/firmable.com\/sg\/wp-json\/wp\/v2\/media\/6266"}],"wp:attachment":[{"href":"https:\/\/firmable.com\/sg\/wp-json\/wp\/v2\/media?parent=5205"}],"wp:term":[{"taxonomy":"resource_tag_cat","embeddable":true,"href":"https:\/\/firmable.com\/sg\/wp-json\/wp\/v2\/resource_tag_cat?post=5205"},{"taxonomy":"resource_cat","embeddable":true,"href":"https:\/\/firmable.com\/sg\/wp-json\/wp\/v2\/resource_cat?post=5205"},{"taxonomy":"type_cat","embeddable":true,"href":"https:\/\/firmable.com\/sg\/wp-json\/wp\/v2\/type_cat?post=5205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}