{"id":7553,"date":"2026-01-22T10:46:40","date_gmt":"2026-01-21T23:46:40","guid":{"rendered":"https:\/\/firmable.com\/resources\/firmable-launches-search-intent-uplevelling-buying-signals-for-apac-sales-teams\/"},"modified":"2026-05-14T17:02:32","modified_gmt":"2026-05-14T07:02:32","slug":"firmable-launches-search-intent-uplevelling-buying-signals-for-apac-sales-teams","status":"publish","type":"resource_post","link":"https:\/\/firmable.com\/nz\/resources\/news\/firmable-launches-search-intent-uplevelling-buying-signals-for-apac-sales-teams\/","title":{"rendered":"Firmable Launches Search Intent, Uplevelling Buying Signals for APAC Sales Teams"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>MELBOURNE, Australia, January 22, 2026<\/strong>&nbsp;\u2013&nbsp;<a href=\"https:\/\/firmable.com\/nz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Firmable<\/a>, APAC\u2019s leading AI sales intelligence platform, has&nbsp;launched&nbsp;<a href=\"https:\/\/help.firmable.com\/what-is-search-intent-beta\" target=\"_blank\" rel=\"noreferrer noopener\">search intent<\/a>&nbsp;signals&nbsp;to help sales&nbsp;teams&nbsp;at B2B companies accelerate&nbsp;their&nbsp;growth by&nbsp;knowing&nbsp;who\u2019s&nbsp;ready to buy and when.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Search intent reveals what companies are exploring externally through search behavior, complementing\u00a0Firmable\u2019s\u00a0existing buying signals that track changes happening inside a business. Together, these signals give sales teams a clearer, more\u00a0timely\u00a0view of buyer readiness.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a CRM provider could\u00a0monitor\u00a0when target accounts start searching for topics like\u00a0<em>\u201csales CRM\u201d<\/em>\u00a0or\u00a0<em>\u201ccustomer relationship management software\u201d<\/em>.\u00a0When that research appears alongside internal signals such as\u00a0new sales\u00a0leadership hires or team expansion, sales teams can prioritize outreach with far greater confidence.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Founded by Leigh Jasper, Paul Perrett and Karthik Venkatasubramanian, the team behind Aconex (acquired&nbsp;by Oracle for $1.6 billion) \u2013&nbsp;Firmable&nbsp;has built an AI&nbsp;sales&nbsp;intelligence platform&nbsp;designed specifically&nbsp;for APAC,&nbsp;uniting&nbsp;accurate&nbsp;local data with signal-led account intelligence.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Co-CEO Paul Perrett said the addition of search intent gives sales teams stronger signals at the moments that matter most.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBuying signals have already helped\u00a0sales\u00a0teams bring more relevance and better timing to their outreach,\u00a0and\u00a0search intent takes that\u00a0further\u00a0by showing which\u00a0companies\u00a0are actively researching right now.\u00a0When\u00a0internal movement and external search behavior\u00a0line up,\u00a0it\u2019s\u00a0one of the\u00a0strongest\u00a0indicators\u00a0a buyer is ready to\u00a0engage.\u201d\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Firmable\u2019s&nbsp;search intent includes company-level surge ratings, weekly trend indicators, ICP-aligned topic insights, net new demand discovery,&nbsp;and direct CRM activation.&nbsp;It\u2019s&nbsp;<a href=\"https:\/\/firmable.com\/nz\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">available now<\/a>&nbsp;for&nbsp;Firmable&nbsp;customers.&nbsp;<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search intent\u00a0signals help sales\u00a0teams\u00a0at B2B companies accelerate\u00a0their\u00a0growth by\u00a0knowing\u00a0who\u2019s\u00a0ready to buy and when.\u00a0\u00a0<\/p>\n","protected":false},"author":3,"featured_media":7569,"parent":0,"template":"","resource_tag_cat":[],"resource_cat":[],"type_cat":[389],"class_list":["post-7553","resource_post","type-resource_post","status-publish","has-post-thumbnail","hentry","type_cat-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>News | Firmable launches search intent<\/title>\n<meta name=\"description\" content=\"Uncover the power of firmable search intent to guide B2B sales teams in identifying ready-to-buy customers effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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