{"id":5270,"date":"2025-03-06T12:12:00","date_gmt":"2025-03-06T01:12:00","guid":{"rendered":"https:\/\/firmable.com\/?post_type=resource_post&#038;p=5270"},"modified":"2026-02-05T10:55:43","modified_gmt":"2026-02-04T23:55:43","slug":"going-for-growth-building-a-gtm-engine","status":"publish","type":"resource_post","link":"https:\/\/firmable.com\/nz\/resources\/video\/going-for-growth-building-a-gtm-engine\/","title":{"rendered":"How do B2B teams build a modern GTM engine that improves relevancy, timing, and trust?"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Going for growth: Tips for Building a High-Growth Sales &amp; Marketing Engine\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/t2Fsx_xavg0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group gap-32 is-vertical is-layout-flex wp-container-core-group-is-layout-90494213 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group gap-20 is-vertical is-layout-flex wp-container-core-group-is-layout-a2faef80 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group gap-20 is-vertical is-layout-flex wp-container-core-group-is-layout-a2faef80 wp-block-group-is-layout-flex\">\n<p id=\"content\"><strong>Going for growth: Tips for Building a High-Growth Sales &amp; Marketing Engine<\/strong><br>In this webinar, Paul Perrett (Co-Founder and CO-CEO, Firmable) and Tara Salmon (CRO, Firmable) share a framework for building a high-growth GTM engine by combining data-driven precision with human outreach. It covers how the market has shifted away from volume-first demand gen, and why winning now comes down to relevancy, timing, and trust.<\/p>\n\n\n\n<p><strong>You\u2019ll learn how to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focus on the right ICP segments for growth<\/li>\n\n\n\n<li>Use signals to improve timing and relevance<\/li>\n\n\n\n<li>Balance AI efficiency with human conversations<\/li>\n\n\n\n<li>Build a GTM motion that scales without spam<\/li>\n<\/ul>\n\n\n\n<p>For CROs and GTM leaders, SDR managers, marketing managers, and SaaS founders building a more focused, scalable sales motion.<\/p>\n\n\n\n<p>Trial <a href=\"http:\/\/app.firmable.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">Firmable<\/a> to <a href=\"https:\/\/firmable.com\/nz\/monitor-buying-signals\/\" target=\"_blank\" rel=\"noreferrer noopener\">leverage buying signals<\/a> to find the right buyers at the right time, or <a href=\"https:\/\/firmable.com\/nz\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">chat to us<\/a> to learn more.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How data, signals, and human outreach combine to drive modern GTM growth.<\/p>\n","protected":false},"featured_media":6266,"parent":0,"template":"","resource_tag_cat":[],"resource_cat":[319,344,329],"type_cat":[360],"class_list":["post-5270","resource_post","type-resource_post","status-publish","has-post-thumbnail","hentry","resource_cat-sales-prospecting","resource_cat-demand-generation","resource_cat-ai-sales-tools","type_cat-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How do B2B teams build a modern GTM engine that improves relevancy, timing, and trust? 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