{"id":6061,"date":"2025-12-22T13:24:00","date_gmt":"2025-12-22T02:24:00","guid":{"rendered":"https:\/\/firmable.com\/resources\/uncategorized\/uncategorized\/how-procurepro-built-a-repeatable-revenue-engine-with-verified-anz-data-4\/"},"modified":"2026-04-07T15:19:16","modified_gmt":"2026-04-07T05:19:16","slug":"procurepro-verified-anz-data-outbound-growth","status":"publish","type":"resource_post","link":"https:\/\/firmable.com\/my\/resources\/customer-stories\/procurepro-verified-anz-data-outbound-growth\/","title":{"rendered":"How ProcurePro built a repeatable revenue engine with verified ANZ data"},"content":{"rendered":"\n
\n

About ProcurePro<\/h2>\n\n\n\n

ProcurePro is a procurement software platform purpose-built for construction. A B2B SaaS company operating across Australia, the UK, and Ireland, ProcurePro helps major builders deliver projects more efficiently \u2013 from the homes we live in to the schools we learn in and the hospitals we heal in.
The team is scaling quickly, with regional sales functions supported by SDRs and marketing.

Industry:<\/strong> Construction management software
Country:<\/strong> Australia
Company size:<\/strong> 51 – 200 employees
Use case:<\/strong> Outbound sales
<\/p>\n\n\n\n

The challenge<\/h2>\n\n\n\n

Outbound is ProcurePro\u2019s primary growth motion. To scale pipeline efficiently, SDRs need two things: reliable decision-maker contact data and a faster path from research to first call. <\/p>\n\n\n\n

\n

\u201cPicking up the phone is the most critical thing. Any way we can have our sales team spending more time in conversations drives revenue\u201d<\/p>\nAlastair Ble<\/strong>\"\"nkin<\/strong>
Co-founder and CEO, ProcurePro<\/cite><\/blockquote>\n\n\n\n

Global data tools couldn\u2019t consistently surface accurate Australian mobile numbers or the long tail of mid-market construction firms that matter. The team needed a local source of truth they could trust \u2013 and a workflow that reduces admin and context switching in the CRM. 
<\/p>\n\n\n\n

The solution<\/h2>\n\n\n\n

ProcurePro adopted Firmable to power outbound across Australia, with three pillars delivering value from day one.
Verified local decision-maker data:<\/strong> Firmable\u2019s ANZ-first database gives SDRs confidence to call with accurate mobiles and role-relevant contacts.<\/p>\n\n\n\n

\n

\u201cIn the Aussie market, Firmable is far and away the best. Our sales team is unanimous \u2013 the data quality enables them.”<\/p>\n<\/blockquote>\n\n\n\n

Long-tail account discovery: <\/strong>Beyond well-known Tier-1 builders, Firmable makes it easy to uncover the \u201chidden middle\u201d \u2013 smaller construction companies ideal for one-call, one-demo deals. There\u2019s a long tail of smaller companies you usually only find by stumbling across them. Firmable has been key to discovering those accounts we didn\u2019t even know existed.<\/p>\n\n\n\n

Research speed and CRM-ready workflows:<\/strong>Firmable\u2019s AI account intelligence helps SDRs get up to speed on a company quickly, and the HubSpot integration removes admin friction.<\/p>\n\n\n\n

\n

\u201cSearch the contact, click a button, and it\u2019s in HubSpot. You\u2019re ready to outbound \u2013 no copying and pasting.\u201d<\/p>\n<\/blockquote>\n\n\n\n

The results<\/h2>\n\n\n\n

More live conversations with the right buyers. With verified mobiles, SDRs spend more time speaking to decision-makers and less time chasing dead ends.<\/p>\n\n\n\n

\u201cInvesting in Firmable is a no-brainer \u2013 cheap as chips relative to the value. It\u2019s access to information, time saving, and ultimately more time on the phone.\u201d

Faster ramp and higher team productivity: <\/strong>Firmable shortens research time, supports new SDR onboarding, and lets the team grow output without growing admin.

A scalable foundation for GTM: <\/strong>As ProcurePro expands regions, Firmable underpins a repeatable revenue engine with clean data, clear processes, and responsive support.<\/p>\n\n\n\n

\u201cIf you are an Australian business that needs B2B contact information, you must be using Firmable. If you don’t, you’re just wasting your time, because you will get better contact information faster than any other data source.\u201d<\/em><\/strong><\/p>\n\n\n\n

\n

\u201cIf you are an Australian business that needs B2B contact information, you must be using Firmable. If you don’t, you’re just wasting your time, because you will get better contact information faster than any other data source.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Why Firmable<\/h2>\n\n\n\n

Australian accuracy: <\/strong>Locally verified mobiles and company data built for ANZ.
Signal-led prospecting: <\/strong>AI account intelligence to speed research and prioritisation.
CRM-ready: <\/strong>One-click push to HubSpot to keep reps in flow.
Human support: <\/strong>quick responses, proactive guidance, and regular product improvement.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Discover how Procure Pro is achieving higher cold call connection rates and uncovering hidden accounts as the construction SaaS leader scales outbound.<\/p>\n","protected":false},"featured_media":8040,"parent":0,"template":"","resource_tag_cat":[],"resource_cat":[],"type_cat":[359],"class_list":["post-6061","resource_post","type-resource_post","status-publish","has-post-thumbnail","hentry","type_cat-customer-stories"],"acf":[],"yoast_head":"\nHow ProcurePro built a repeatable revenue engine with verified ANZ data - Firmable<\/title>\n<meta name=\"description\" content=\"Discover how Procure Pro is achieving higher cold call connection rates and uncovering hidden accounts as the construction SaaS leader scales outbound.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/firmable.com\/my\/resources\/customer-stories\/procurepro-verified-anz-data-outbound-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How ProcurePro built a repeatable revenue engine with verified ANZ data\" \/>\n<meta property=\"og:description\" content=\"Discover how Procure Pro is achieving higher cold call connection rates and uncovering hidden accounts as the construction SaaS leader scales outbound.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/firmable.com\/my\/resources\/customer-stories\/procurepro-verified-anz-data-outbound-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Firmable\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/firmable\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T05:19:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/firmable.com\/wp-content\/uploads\/2025\/12\/ProcurePro-Grey.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1260\" \/>\n\t<meta property=\"og:image:height\" content=\"709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@_firmable\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/firmable.com\\\/my\\\/resources\\\/customer-stories\\\/procurepro-verified-anz-data-outbound-growth\\\/\",\"url\":\"https:\\\/\\\/firmable.com\\\/my\\\/resources\\\/customer-stories\\\/procurepro-verified-anz-data-outbound-growth\\\/\",\"name\":\"How ProcurePro built a repeatable revenue engine with verified ANZ data - 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