{"id":5567,"date":"2024-09-04T14:20:00","date_gmt":"2024-09-04T04:20:00","guid":{"rendered":"https:\/\/firmable.com\/?post_type=resource_post&p=5567"},"modified":"2026-02-09T15:24:42","modified_gmt":"2026-02-09T04:24:42","slug":"reignite-stalled-deals","status":"publish","type":"resource_post","link":"https:\/\/firmable.com\/my\/resources\/gtm-plays\/reignite-stalled-deals\/","title":{"rendered":"Reignite stalled deals"},"content":{"rendered":"\n
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Your play<\/h2>\n\n\n\n

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Most deals don\u2019t go quiet because of a clear \u201cno\u201d. They stall because priorities shift, stakeholders change, or something else takes precedence. When things change inside an account, generic follow-ups give prospects no reason to act. <\/p>\n\n\n\n

This play shows you how to review stalled opportunities, identify what changed within the account, and use that change as a relevant reason to re-engage, turning quiet deals into active conversations again. <\/p>\n\n\n\n

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Tools<\/h2>\n\n\n\n

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Firmable<\/strong>: Review account intelligence and people movement to quickly identify what has changed since the deal went quiet and surface a new reason to reach out. <\/p>\n\n\n\n

CRM<\/strong>: Use your CRM to identify stalled opportunities, set follow-up tasks, and update deal status so pipeline reflects reality. <\/p>\n\n\n\n

Digital channels: <\/strong>You could use email and phone in this play. Call first for speed and clarity, then follow up with a short email to confirm next steps. <\/p>\n\n\n\n

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Actions<\/h2>\n\n\n\n

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Step 1: Review pipeline and identify stalled deals <\/h4>\n\n\n\n

Start by reviewing your pipeline in your CRM and identifying open deals that have lost momentum. Focus on opportunities with a real path to progress, not just any deal that\u2019s quiet. Export or pull that list into Firmable to quickly review account details and recent changes. <\/p>\n\n\n\n

Step 2: Search for fresh context <\/h4>\n\n\n\n

Open the account in Firmable and review the latest snapshot. You\u2019ll see an account overview including firmographics, decision-maker details, and recent activity, so you know what\u2019s changed and where to take the conversation next. <\/p>\n\n\n\n

Step 3: Find meaningful change <\/h4>\n\n\n\n

Identify information that can create a reason to re-engage, such as a new decision maker or a shift in structure or priorities. Use findings to reframe your message. Avoid \u201cjust checking in\u201d language and lead with the change or updated context as the reason you\u2019re reaching out now. <\/p>\n\n\n\n

Step\u00a05:\u00a0Re-engage and progress the deal<\/h4>\n\n\n\n

Reach out to the relevant stakeholders by phone, confirm whether priorities have shifted, and agree on a clear next step. If appropriate, loop in any newly relevant stakeholders and propose a short session to get things moving again. <\/p>\n\n\n\n

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Templates<\/h2>\n\n\n\n

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Call opener <\/h4>\n\n\n\n

\u201c[First name],\u00a0it\u2019s\u00a0[your name] from [your company]. We spoke a little while back about [area\/goal]. I noticed [change] at [company] and thought it was\u00a0a good time\u00a0to reconnect. When that happens, teams often re-prioritise [area], and\u00a0it\u2019s\u00a0worth confirming where this sits now. Is [benefit] still a priority for you right now?\u201d\u00a0<\/p>\n\n\n\n

Re-engagement email <\/h4>\n\n\n\n

Subject: <\/strong>Re: [change] at [company] <\/p>\n\n\n\n

Hi [Prospect name], <\/p>\n\n\n\n

Noticed [change] at [company] and it made me think of our conversation about [area\/goal]. <\/p>\n\n\n\n

When things like this shift, teams often revisit how they\u2019re approaching [area], so I wanted to check where this sits for you now. Is [goal] still a priority, or has timing moved? <\/p>\n\n\n\n

If it\u2019s still on, happy to line up 15 minutes and agree the next step. <\/p>\n\n\n\n

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Metrics<\/h2>\n\n\n\n

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