Customer Stories best email finder tools for B2B outreach in Australia
Customer Stories best email finder tools for B2B outreach in Australia
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increase in speed to market
The best email finder tools for B2B outreach in Australia
Let’s face it – cold outreach can feel like a wild goose chase without the right data. Whether you’re chasing decision-makers in mid-market companies or trying to scale outreach across small businesses having verified emails for contacts in your Ideal Customer Profile (ICP) is critical. That’s where email finder tools come in – better known as B2B databases or sales intelligence tools in the business-to-business space
If you’ve ever Googled “how to find email addresses” or “find email address for free,” you’re not alone. It’s a common pain point for sales reps and marketers alike. While there are free methods floating around, think guessing formats or trawling LinkedIn for the few people who have published it – those tactics often chew up your time and don’t scale. Professional email finder tools, on the other hand, help you reach the right people faster, with less manual effort and more accuracy.
In this guide, we’ll unpack why email finder tools matter for outbound sales, what makes a great solution (especially for the Australian market), and give you a breakdown of five top tools – including a homegrown one you may not have tried yet.
Why email finder tools are essential for outbound sales
The success of your outbound strategy hinges on one thing – reaching real people. It’s not enough to just know company names or job titles. You need contact info that actually works.
Email finder tools solve a few key problems:
- They save time. No more hunting through outdated directories or sending DMs hoping for a reply.
- They improve campaign results. Accurate emails = higher deliverability and better reply rates.
- They support compliance. Reputable tools help you stay on the right side of data privacy laws and complying with the Spam Act and Do Not Call Register (for calling) in Australia.
- They scale prospecting. With integrations into your CRM or sales outreach platform, you can build smarter sequences and convert leads more efficiently.
Not all tools are created equal though – especially when it comes to coverage of Australian businesses. Let’s look at some of the best email finder tools and how they stack up.
- Firmable – best for accurate Australian and New Zealand B2B data
We’ll start close to home. Firmable is purpose-built for sales teams selling into Australian businesses, with a verified B2B database that’s designed to get you connected faster.
Pros:
- Unmatched coverage of Australian businesses (including SMBs and mid-market)
- Highly accurate emails and contact recency
- Easy integration into CRMs like HubSpot and Salesforce
- Includes ABN lookups and firmographic deep data
Cons:
- Currently focused on the Australian and New Zealand (ANZ) markets (less useful for global campaigns)
Why it stands out: If you’re targeting Australia and New Zealand leads, Firmable’s local-first data approach gives you the edge. You’re not buying a generic list – you’re getting context-rich, up-to-date contacts that match your ICP. Plus, its Chrome extension makes prospecting easy right from LinkedIn.
- ZoomInfo for enterprise-level global reach
ZoomInfo is one of the biggest names in B2B contact data, offering firmographic and technographic insights across global markets.
Pros:
- Global database with millions of business contacts
- Filters and segmentation tools
- Strong integration into enterprise tech stacks
Cons:
- Expensive – pricing is custom and typically suited to large sales teams
- Australian data coverage is patchy
- Interface may feel overwhelming to new users
Best for: Larger businesses doing outreach at scale across multiple regions. If your target includes the US, it’s worth a look. But for exclusively Australian campaigns, you may be paying for more than you need.
- Lusha – easy to use
Lusha is a favourite among SDRs for its ease of use and quick contact pulls from LinkedIn profiles.
- Industry: Cybersecurity management
- Company size: 20
- Use case: Sales growth
- Country: Australia
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