{"id":7382,"date":"2026-02-10T11:58:13","date_gmt":"2026-02-10T00:58:13","guid":{"rendered":"https:\/\/firmable.com\/resources\/how-cotiss-doubled-call-connects-with-firmable\/"},"modified":"2026-05-14T17:01:16","modified_gmt":"2026-05-14T07:01:16","slug":"how-cotiss-doubled-call-connects-with-firmable","status":"publish","type":"resource_post","link":"https:\/\/firmable.com\/au\/resources\/customer-stories\/how-cotiss-doubled-call-connects-with-firmable\/","title":{"rendered":"How\u00a0Cotiss\u00a0doubled cold call connects and scaled outbound with Firmable\u00a0"},"content":{"rendered":"\n
\n

About Cotiss <\/h2>\n\n\n\n

Cotiss\u00a0is a procurement software platform specializing in vendor relationship management. It\u00a0consolidates\u00a0supplier information into a single system and helps procurement teams work more efficiently using AI-supported workflows.\u00a0<\/p>\n\n\n\n

Cotiss\u00a0sells into procurement teams across data centers, telecommunications, and fiber infrastructure, as well as\u00a0senior leaders who oversee supplier and vendor operations.\u00a0\u00a0<\/p>\n\n\n\n

Industry: <\/strong>Technology
Country:<\/strong> Australia and New Zealand
Company size:<\/strong> 11 to 50 employees
Use case:<\/strong> Outbound sales for ANZ teams
<\/p>\n\n\n\n

<\/p>\n\n\n\n

The challenge<\/h2>\n\n\n\n

With outbound as a core revenue motion across Australia and New Zealand, the Cotiss sales team needed a dependable data foundation to execute quickly and convert consistently. <\/p>\n\n\n\n

When trying to scale their ANZ sales team, they relied on a US-based data provider that struggled to provide coverage for and under-served their home markets.  <\/p>\n\n\n\n

\n

\u201cOur US-based data provider was only giving us a ~30% success rate, which was very low, especially when we were building out a dedicated ANZ team. Our sales reps were not happy with that.\u201d <\/p>\n\"\"Madeleine Cooper
<\/strong>Marketing, Operations & GTM at Cotiss <\/cite><\/blockquote>\n\n\n\n

The sales team relied on in-depth research before every outbound call, but the tools available were complex, time-consuming, and hard for busy AEs and SDRs to adopt. Existing automations required ongoing support, placing additional pressure on the team and slowing execution. <\/p>\n\n\n\n

Cold calling at Cotiss accounts for around 90% of customer acquisition, meaning that data quality has a direct impact on pipeline. The team therefore needed a platform that delivered accurate ANZ contact details and was easy for busy AEs and SDRs to adopt. <\/p>\n\n\n\n

<\/p>\n\n\n\n

The solution<\/h2>\n\n\n\n

While preparing for an Australian sales trip, Cotiss tested Firmable on a leads list they had previously been unable to enrich. Firmable successfully returned eight out of ten contacts. A broader test across live datasets followed, lifting accuracy to 85-90% across ANZ. <\/p>\n\n\n\n

After that test, Cotiss implemented Firmable that same day. With a short walkthrough, sales reps could self-serve lists and contacts immediately, without a lengthy enablement cycle. <\/p>\n\n\n\n

\n

\u201cThe usability is incredible. New sales reps can be onboarded in around 30 minutes. It\u2019s clear from the first login where to go and what you can do, and it adapts to how your team works rather than forcing a new process.\u201d <\/p>\n<\/blockquote>\n\n\n\n

Today, Cotiss uses Firmable to build high-quality Ideal Customer Profile (ICP) lists through AI-led search, export and enrich accurate contacts for their dialler, and track hiring, role changes, and funding signals \u2013 so outreach happens when accounts are ready to talk. <\/p>\n\n\n\n

Signals also give\u00a0Cotiss\u00a0insight into when procurement teams are growing or changing, helping the sales team prioritize outreach and tailor conversations to the right moment.\u00a0<\/p>\n\n\n\n

\n

\u201cSales reps can just jump into Firmable, and everything they need is right there, cutting call prep time significantly.\u201d <\/p>\n<\/blockquote>\n\n\n\n

Firmable\u2019s customer success team further reduced operational overhead by providing fast responses, proactive check-ins, and user-level support, without relying on a single internal champion. <\/p>\n\n\n\n

<\/p>\n\n\n\n

The results<\/h2>\n\n\n\n

Firmable has become a core part of Cotiss\u2019 outbound motion across Australia and New Zealand. <\/p>\n\n\n\n

Reliable ANZ data:<\/strong> Cotiss lifted contact accuracy from ~30% with their US-based provider to 85-90% with Firmable. 
Higher connect rates: <\/strong>With verified lists feeding directly into their dialler, call connects more than doubled within the first few weeks, creating immediate pipeline momentum. 
Faster ramp-up: <\/strong>New reps can begin prospecting straight away, with no complex setup or ongoing training needed. 
More time for strategic work: <\/strong>With the team able to self-serve accurate contact data and signals, the go-to-market function has reclaimed time to focus on messaging, experimentation, and expansion planning. <\/p>\n\n\n\n

\n

\u201cImplementing Firmable gave me a significant amount of time back in my day. Instead of spending hours enriching numbers and building lists for the team, I can focus on more strategic work, and sales reps can pull what they need themselves.\u201d <\/p>\n<\/blockquote>\n\n\n\n

Cotiss now runs a reliable and efficient outbound engine in ANZ, supported by verified data, higher connect rates, faster onboarding, and responsive support. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Why Firmable<\/h2>\n\n\n\n

Verified ANZ data:<\/strong>\u00a0Locally verified mobiles and contact data built for Australia and New Zealand.\u00a0
High-success enrichment:\u00a0<\/strong>Higher match rates that reduce wasted activity and increase connections.\u00a0
Fast rep readiness:<\/strong>\u00a0An intuitive platform that sales reps can self-serve quickly.\u00a0
Signal-led focus:<\/strong>\u00a0Hiring, role change, and funding signals to prioritize accounts at\u00a0the right moment.\u00a0<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Cotiss scaled outbound by turning list building into a faster, more reliable workflow. With Firmable, they sharpened ICP targeting, improved connect rates, and focused on the right accounts.<\/p>\n","protected":false},"author":3,"featured_media":8032,"parent":0,"template":"","resource_tag_cat":[],"resource_cat":[],"type_cat":[359],"class_list":["post-7382","resource_post","type-resource_post","status-publish","has-post-thumbnail","hentry","type_cat-customer-stories"],"acf":[],"yoast_head":"\nHow\u00a0Cotiss\u00a0doubled cold call connects and scaled outbound with Firmable\u00a0 - Firmable<\/title>\n<meta name=\"description\" content=\"Discover how Cotiss used Firmable\u2019s B2B database to double their call connects and scale their outbound engine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/firmable.com\/au\/resources\/customer-stories\/how-cotiss-doubled-call-connects-with-firmable\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How\u00a0Cotiss\u00a0doubled cold call connects and scaled outbound with Firmable\u00a0\" \/>\n<meta property=\"og:description\" content=\"Discover how Cotiss used Firmable\u2019s B2B database to double their call connects and scale their outbound engine.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/firmable.com\/au\/resources\/customer-stories\/how-cotiss-doubled-call-connects-with-firmable\/\" \/>\n<meta property=\"og:site_name\" content=\"Firmable\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/firmable\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-14T07:01:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/firmable.com\/wp-content\/uploads\/2026\/02\/Cotiss-grey.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@_firmable\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/firmable.com\\\/au\\\/resources\\\/customer-stories\\\/how-cotiss-doubled-call-connects-with-firmable\\\/\",\"url\":\"https:\\\/\\\/firmable.com\\\/au\\\/resources\\\/customer-stories\\\/how-cotiss-doubled-call-connects-with-firmable\\\/\",\"name\":\"How\u00a0Cotiss\u00a0doubled cold call connects and scaled outbound with Firmable\u00a0 - 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