{"id":4646,"date":"2025-07-23T14:03:00","date_gmt":"2025-07-23T04:03:00","guid":{"rendered":"https:\/\/firmable.com\/resources\/uncategorized\/uncategorized\/partner-go-to-market-strategy-guide-2\/"},"modified":"2026-04-07T15:40:25","modified_gmt":"2026-04-07T05:40:25","slug":"partner-go-to-market-strategy-guide","status":"publish","type":"resource_post","link":"https:\/\/firmable.com\/au\/resources\/blog\/partner-go-to-market-strategy-guide\/","title":{"rendered":"How to drive a partner go-to-market strategy: A practical guide for B2B growth"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>When done right, partnerships don\u2019t just support your go-to-market motion \u2013 they become a motion of their own. That was the core message from Firmable\u2019s recent webinar, <a href=\"https:\/\/www.youtube.com\/watch?v=0yQbZ1ymiLI&amp;\" target=\"_blank\" rel=\"noreferrer noopener\">The Rise of Partner GTM<\/a>, featuring Bryan Williams, founder of partner consultancy Hockey Stick Advisory, and Tara Salmon, Chief Revenue Officer at Firmable. Together, they unpacked what it takes to build a partner go-to-market strategy that complements sales, drives qualified pipeline, and fuels sustainable growth.<\/p>\n\n\n\n<p>This guide shares some of the key takeaways into a clear playbook for B2B sales and marketing teams looking to tap into partnerships as a serious growth lever&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag1\">Why partnerships matter in your partner go-to-market strategy<\/h2>\n\n\n\n<p>Let\u2019s start with the why. Partnerships often generate smaller volumes than outbound or inbound sales \u2013 but they more than make up for it in quality.<\/p>\n\n\n\n<p>At Firmable, partnership-sourced leads make up 5\u201310% of the pipeline but contribute 15\u201320% of annual recurring revenue (ARR). Why? Because these leads are already pre-qualified, thanks to trusted referrals, shared context, or a stronger solution fit. Some partner-sourced opportunities close at up to 70%. That\u2019s a serious advantage.<\/p>\n\n\n\n<p>And it\u2019s not just us. According to a Pavilion benchmark report, partnerships contribute an average of 30% of total revenue across B2B companies, with a 1.3x higher conversion rate than other channels.<br>Done right, partnerships offer:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Faster deal cycles<\/strong>&nbsp;<\/li>\n\n\n\n<li><strong>Higher win rates<\/strong>&nbsp;<\/li>\n\n\n\n<li><strong>Lower customer acquisition costs<\/strong>&nbsp;<\/li>\n\n\n\n<li><strong>Scalable brand awareness<\/strong>&nbsp;<\/li>\n\n\n\n<li><strong>Product value expansion<\/strong> (via integrations or co-selling)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>They also help you grow without blowing out headcount \u2013 reducing the pressure on your internal sales team and stretching your resources further.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag2\">Types of B2B partnerships (and where to start)<\/h2>\n\n\n\n<p>Not all partnerships are created equal. Here&#8217;s a breakdown of common partner models, from traditional to emerging:<\/p>\n\n\n\n<p>1. <strong>Referral partnerships&nbsp;<\/strong><\/p>\n\n\n\n<p>Still the most common \u2013 and often the easiest place to start. Think one partner sending another warm introductions to ideal customers. No complex commercial models, just mutual value and aligned ICPs.<\/p>\n\n\n\n<p><strong>2. Co-marketing partnerships<\/strong><\/p>\n\n\n\n<p>Run a joint webinar, write a co-branded blog post, or sponsor an event together. Co-marketing builds awareness and credibility, especially when your partner is already known to your audience.&nbsp;<\/p>\n\n\n\n<p>&nbsp;3.&nbsp;<strong>Integration partnerships<\/strong><\/p>\n\n\n\n<p>Build tech that works together. If your solution integrates with another platform, promote the \u201cbetter together\u201d story. It strengthens your product narrative and can reduce churn.&nbsp;<\/p>\n\n\n\n<p>4.&nbsp;<strong>Distribution partnerships (sell-through)<\/strong><\/p>\n\n\n\n<p>Think reseller models or alliances where one party sells another\u2019s solution. These models are often complex but can unlock major reach if structured well.&nbsp;<\/p>\n\n\n\n<p>&nbsp;5.&nbsp;<strong>Influencer and affiliate partnerships<\/strong><\/p>\n\n\n\n<p>Work with individuals who have clout \u2013\u202fpodcast hosts, newsletter creators, or LinkedIn voices who influence your ICP. A good affiliate program can drive highly targeted leads with minimal cost.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag3\">The biggest partnership pitfalls (and how to avoid them)<\/h2>\n\n\n\n<p>While partnerships can be powerful, they often fall flat due to a few recurring issues:&nbsp;<\/p>\n\n\n\n<p><strong>1. Unclear goals or expectations<\/strong><\/p>\n\n\n\n<p>Leadership often expects a \u201cfirehose of customers\u201d from partnerships \u2013 but without a clear plan or resourcing, that rarely happens.&nbsp;<\/p>\n\n\n\n<p><strong>Fix it:<\/strong> Set shared KPIs from the start. Are you aiming for pipeline? Co-marketing exposure? Integration usage? Agree on the outcomes you\u2019re both driving.&nbsp;<\/p>\n\n\n\n<p><strong>2. Lack of internal resources<\/strong><\/p>\n\n\n\n<p>Partnerships don\u2019t run themselves. Many companies want partner results but don\u2019t allocate people or tools to make them work.&nbsp;<\/p>\n\n\n\n<p><strong>Fix it:<\/strong> Even if you don\u2019t have a partner manager, nominate team members (Sales, Marketing, Product) who can own parts of the relationship. Use tools like FirstPromoter (affiliate tooling), Channel Boost (channel management platform) or Empiraa (mutual success planning) to stay organised.&nbsp;<\/p>\n\n\n\n<p><strong>3. Spray-and-pray partnerships<\/strong><\/p>\n\n\n\n<p>Trying to work with 30 partners at once, without focus, usually leads nowhere.&nbsp;<\/p>\n\n\n\n<p><strong>Fix it:<\/strong> Prioritise deeply aligned partners and go narrow before going wide. More on that below.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag4\">Step-by-step partner GTM strategy guide<\/h2>\n\n\n\n<p>Here\u2019s a practical roadmap, adapted from Hockey Stick\u2019s 3C framework and insights shared during the webinar:<\/p>\n\n\n\n<p><strong>1. Map your ecosystem<\/strong><\/p>\n\n\n\n<p>Who surrounds your customer? Think tech providers, consultants, agencies, associations \u2013 anyone with influence or reach into your Ideal Customer Profile (ICP).<\/p>\n\n\n\n<p><strong>2. Define your partner roles<\/strong><\/p>\n\n\n\n<p>Are you looking for partners to help with acquisition (e.g. referrals)? Or are you focused on reducing churn, boosting usage, or building brand credibility? Define where they\u2019ll sit in your funnel.<\/p>\n\n\n\n<p><strong>3. Prioritise based on 3Cs:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Capacity:<\/strong> Do they have the bandwidth and resources to work with you?&nbsp;<\/li>\n\n\n\n<li><strong>Commitment:<\/strong> What\u2019s in it for them? Why would they prioritise this relationship?&nbsp;<\/li>\n\n\n\n<li><strong>Capability:<\/strong> Can they execute \u2013 e.g. generate leads, integrate, co-sell?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Use a prioritisation matrix to rank partners across these dimensions.<\/p>\n\n\n\n<p><strong>4. Craft a strong partner value proposition<\/strong><\/p>\n\n\n\n<p>Make it about them \u2013 not you. How do you help them win? Can you offer:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Warm intros or shared intel?&nbsp;<\/li>\n\n\n\n<li>Marketing support?&nbsp;<\/li>\n\n\n\n<li>Product access or feature collaboration?&nbsp;<\/li>\n\n\n\n<li>Joint content creation?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Remember: partners need to see how this relationship helps their business, too.<\/p>\n\n\n\n<p><strong>5. Start small, document everything<\/strong><\/p>\n\n\n\n<p>Work deeply with 2\u20133 partners first. Capture what works (and what doesn\u2019t) so you can scale with a repeatable framework.<\/p>\n\n\n\n<p><strong>6. Build relationships with individuals<\/strong><\/p>\n\n\n\n<p>At the end of the day, partnerships are human. Find the right person inside the partner organisation and understand what they care about \u2013 promotion, MQLs, getting deals over the line. Help them succeed.<\/p>\n\n\n\n<p><strong>7. Align internal teams<\/strong><\/p>\n\n\n\n<p>Great partnerships touch every part of your business \u2013 Sales, Marketing, Customer Success, Product. Set OKRs and cross-functional ownership so everyone\u2019s invested in success.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag5\">Tools to power your partner channel<\/h2>\n\n\n\n<p>Here are a few tools mentioned in the webinar to help scale your partner motion:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Firmable:<\/strong> Use Firmable to identify <a href=\"https:\/\/firmable.com\/what-is-an-ideal-customer-profile-icp\/\" target=\"_blank\" rel=\"noreferrer noopener\">ICP-aligned companies<\/a> and partner ecosystem players and reach decision-makers quickly.&nbsp;<\/li>\n\n\n\n<li><strong>Empiraa:<\/strong> For building mutual success plans with partners.&nbsp;<\/li>\n\n\n\n<li><strong>ChannelBoost:<\/strong> PRM software to manage partner programs and track engagement.&nbsp;<\/li>\n\n\n\n<li><strong>FirstPromoter:<\/strong> Simple affiliate tracking \u2013 useful if you\u2019re experimenting with influencer partners.&nbsp;<\/li>\n\n\n\n<li><strong>Hockey Stick Advisory: <\/strong><a href=\"https:\/\/www.hockeystickadvisory.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Partner strategy consultants<\/a> who help design GTM motions and build out partnership value props.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag6\">Final thoughts: Don&#8217;t wait for scale to start<\/h2>\n\n\n\n<p>You don\u2019t need a fully-fledged partner program or 10 integrations to start seeing results. Partnerships aren\u2019t about logos \u2013 they\u2019re about relationships. Whether it\u2019s a co-branded webinar, a handful of strategic referrals, or a value-aligned integration, what matters most is clarity, commitment and a shared goal for your end customer.<\/p>\n\n\n\n<p>&nbsp;If you\u2019re building a modern GTM motion in Australia or New Zealand, partnerships can be your multiplier. And with the right tools, support and mindset, they might just become your strongest channel yet.&nbsp;<\/p>\n\n\n\n<p>You can watch the recording of the webinar on our Firmable YouTube channel here:&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Rise of Partner GTM: Turning relationships into a revenue channel\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0yQbZ1ymiLI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to build a partner go-to-market strategy that boosts pipeline, improves conversions and drives long-term B2B growth. <\/p>\n","protected":false},"featured_media":7868,"parent":0,"template":"","resource_tag_cat":[],"resource_cat":[344,349],"type_cat":[361],"class_list":["post-4646","resource_post","type-resource_post","status-publish","has-post-thumbnail","hentry","resource_cat-demand-generation","resource_cat-revenue-operations","type_cat-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to drive a partner go-to-market strategy: A practical guide for B2B growth<\/title>\n<meta name=\"description\" content=\"Learn how to build a partner go-to-market strategy that boosts pipeline, improves conversions and drives long-term B2B growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/firmable.com\/au\/resources\/blog\/partner-go-to-market-strategy-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to drive a partner go-to-market strategy: A practical guide for B2B growth\" \/>\n<meta property=\"og:description\" content=\"Learn how to build a partner go-to-market strategy that boosts pipeline, improves conversions and drives long-term B2B growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/firmable.com\/au\/resources\/blog\/partner-go-to-market-strategy-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Firmable\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/firmable\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T05:40:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/firmable.com\/wp-content\/uploads\/2026\/03\/How-to-drive-a-partner-go-to-market-strategy_-A-practical-guide-for-B2B-growth.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@_firmable\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/firmable.com\/au\/resources\/blog\/partner-go-to-market-strategy-guide\/\",\"url\":\"https:\/\/firmable.com\/au\/resources\/blog\/partner-go-to-market-strategy-guide\/\",\"name\":\"How to drive a partner go-to-market strategy: A practical guide for B2B growth\",\"isPartOf\":{\"@id\":\"https:\/\/firmable.com\/au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/firmable.com\/au\/resources\/blog\/partner-go-to-market-strategy-guide\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/firmable.com\/au\/resources\/blog\/partner-go-to-market-strategy-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/firmable.com\/wp-content\/uploads\/2026\/03\/How-to-drive-a-partner-go-to-market-strategy_-A-practical-guide-for-B2B-growth.png\",\"datePublished\":\"2025-07-23T04:03:00+00:00\",\"dateModified\":\"2026-04-07T05:40:25+00:00\",\"description\":\"Learn how to build a partner go-to-market strategy that boosts pipeline, improves conversions and drives long-term B2B growth.\",\"breadcrumb\":{\"@id\":\"https:\/\/firmable.com\/au\/resources\/blog\/partner-go-to-market-strategy-guide\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/firmable.com\/au\/resources\/blog\/partner-go-to-market-strategy-guide\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/firmable.com\/au\/resources\/blog\/partner-go-to-market-strategy-guide\/#primaryimage\",\"url\":\"https:\/\/firmable.com\/wp-content\/uploads\/2026\/03\/How-to-drive-a-partner-go-to-market-strategy_-A-practical-guide-for-B2B-growth.png\",\"contentUrl\":\"https:\/\/firmable.com\/wp-content\/uploads\/2026\/03\/How-to-drive-a-partner-go-to-market-strategy_-A-practical-guide-for-B2B-growth.png\",\"width\":900,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/firmable.com\/au\/resources\/blog\/partner-go-to-market-strategy-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/firmable.com\/au\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/firmable.com\/au\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to drive a partner go-to-market strategy: A practical guide for B2B growth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/firmable.com\/au\/#website\",\"url\":\"https:\/\/firmable.com\/au\/\",\"name\":\"Firmable\",\"description\":\"From data to direction\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/firmable.com\/au\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to drive a partner go-to-market strategy: A practical guide for B2B growth","description":"Learn how to build a partner go-to-market strategy that boosts pipeline, improves conversions and drives long-term B2B growth.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/firmable.com\/au\/resources\/blog\/partner-go-to-market-strategy-guide\/","og_locale":"en_US","og_type":"article","og_title":"How to drive a partner go-to-market strategy: A practical guide for B2B growth","og_description":"Learn how to build a partner go-to-market strategy that boosts pipeline, improves conversions and drives long-term B2B growth.","og_url":"https:\/\/firmable.com\/au\/resources\/blog\/partner-go-to-market-strategy-guide\/","og_site_name":"Firmable","article_publisher":"https:\/\/www.facebook.com\/firmable\/","article_modified_time":"2026-04-07T05:40:25+00:00","og_image":[{"width":900,"height":500,"url":"https:\/\/firmable.com\/wp-content\/uploads\/2026\/03\/How-to-drive-a-partner-go-to-market-strategy_-A-practical-guide-for-B2B-growth.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@_firmable","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/firmable.com\/au\/resources\/blog\/partner-go-to-market-strategy-guide\/","url":"https:\/\/firmable.com\/au\/resources\/blog\/partner-go-to-market-strategy-guide\/","name":"How to drive a partner go-to-market strategy: A practical guide for B2B growth","isPartOf":{"@id":"https:\/\/firmable.com\/au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/firmable.com\/au\/resources\/blog\/partner-go-to-market-strategy-guide\/#primaryimage"},"image":{"@id":"https:\/\/firmable.com\/au\/resources\/blog\/partner-go-to-market-strategy-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/firmable.com\/wp-content\/uploads\/2026\/03\/How-to-drive-a-partner-go-to-market-strategy_-A-practical-guide-for-B2B-growth.png","datePublished":"2025-07-23T04:03:00+00:00","dateModified":"2026-04-07T05:40:25+00:00","description":"Learn how to build a partner go-to-market strategy that boosts pipeline, improves conversions and drives long-term B2B growth.","breadcrumb":{"@id":"https:\/\/firmable.com\/au\/resources\/blog\/partner-go-to-market-strategy-guide\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/firmable.com\/au\/resources\/blog\/partner-go-to-market-strategy-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/firmable.com\/au\/resources\/blog\/partner-go-to-market-strategy-guide\/#primaryimage","url":"https:\/\/firmable.com\/wp-content\/uploads\/2026\/03\/How-to-drive-a-partner-go-to-market-strategy_-A-practical-guide-for-B2B-growth.png","contentUrl":"https:\/\/firmable.com\/wp-content\/uploads\/2026\/03\/How-to-drive-a-partner-go-to-market-strategy_-A-practical-guide-for-B2B-growth.png","width":900,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/firmable.com\/au\/resources\/blog\/partner-go-to-market-strategy-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/firmable.com\/au\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/firmable.com\/au\/resources\/"},{"@type":"ListItem","position":3,"name":"How to drive a partner go-to-market strategy: A practical guide for B2B growth"}]},{"@type":"WebSite","@id":"https:\/\/firmable.com\/au\/#website","url":"https:\/\/firmable.com\/au\/","name":"Firmable","description":"From data to direction","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/firmable.com\/au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"}]}},"_links":{"self":[{"href":"https:\/\/firmable.com\/au\/wp-json\/wp\/v2\/resource_post\/4646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/firmable.com\/au\/wp-json\/wp\/v2\/resource_post"}],"about":[{"href":"https:\/\/firmable.com\/au\/wp-json\/wp\/v2\/types\/resource_post"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/firmable.com\/au\/wp-json\/wp\/v2\/media\/7868"}],"wp:attachment":[{"href":"https:\/\/firmable.com\/au\/wp-json\/wp\/v2\/media?parent=4646"}],"wp:term":[{"taxonomy":"resource_tag_cat","embeddable":true,"href":"https:\/\/firmable.com\/au\/wp-json\/wp\/v2\/resource_tag_cat?post=4646"},{"taxonomy":"resource_cat","embeddable":true,"href":"https:\/\/firmable.com\/au\/wp-json\/wp\/v2\/resource_cat?post=4646"},{"taxonomy":"type_cat","embeddable":true,"href":"https:\/\/firmable.com\/au\/wp-json\/wp\/v2\/type_cat?post=4646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}