{"id":4626,"date":"2025-05-27T13:24:00","date_gmt":"2025-05-27T03:24:00","guid":{"rendered":"https:\/\/firmable.com\/resources\/uncategorized\/uncategorized\/how-accurate-data-supercharges-your-cold-outreach-2\/"},"modified":"2026-04-07T16:07:45","modified_gmt":"2026-04-07T06:07:45","slug":"how-accurate-data-supercharges-your-cold-outreach","status":"publish","type":"resource_post","link":"https:\/\/firmable.com\/au\/resources\/blog\/how-accurate-data-supercharges-your-cold-outreach\/","title":{"rendered":"How accurate data supercharges your cold outreach"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"tag1\">How accurate data supercharges your cold outreach<\/h2>\n\n\n\n<p>You can follow the best cold email template, write the punchiest subject line, and personalise the perfect message. But if it lands in the wrong inbox or no inbox at all \u2013 your effort goes to waste.<\/p>\n\n\n\n<p>That\u2019s where accurate data comes in.<\/p>\n\n\n\n<p>In 2025, outreach success isn\u2019t just about the message. It\u2019s about who you&#8217;re reaching, when you reach them, and how clean your list is. If you\u2019ve already read our&nbsp;<a href=\"https:\/\/firmable.com\/cold-email-templates-how-to-write-cold-outreach-that-gets-replies\/\" target=\"_blank\" rel=\"noreferrer noopener\">cold email templates guide<\/a>, this post is your next step: refining the&nbsp;<strong>inputs <\/strong>behind your outreach engine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag2\">Why data accuracy is critical in 2025&nbsp;<\/h2>\n\n\n\n<p>Cold outreach used to be a volume game. Now it\u2019s about timing, targeting, and trust. Quality over quantity. Without high-quality data, even the best message can backfire.<\/p>\n\n\n\n<p>Inaccurate data can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tank your email deliverability<\/li>\n\n\n\n<li>Hurt your domain health<\/li>\n\n\n\n<li>Waste time on dead numbers<\/li>\n\n\n\n<li>Trigger compliance risks<\/li>\n\n\n\n<li>Lead to missed or mis-timed outreach<\/li>\n<\/ul>\n\n\n\n<p>This risk is rising. Microsoft, Google<ins>,<\/ins>&nbsp;and AI-powered inbox filters are tougher than ever on irrelevant or suspicious outreach. But cold outreach can still work &#8211; especially when combined with other multi-channel outreach including calls. In Australia and New Zealand, email engagement remains among the highest globally.<\/p>\n\n\n\n<p><strong>Stat check:<\/strong>&nbsp;<a href=\"https:\/\/www.mailerlite.com\/blog\/compare-your-email-performance-metrics-industry-benchmarks\" target=\"_blank\" rel=\"noreferrer noopener\">Email open rates<\/a>&nbsp;in Australia top 46%, higher than global benchmarks.<\/p>\n\n\n\n<p>But to cut through, you need data that\u2019s accurate, up to date, and locally relevant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag3\">What does &#8220;accurate data&#8221; really mean?&nbsp;<\/h2>\n\n\n\n<p>At Firmable, we define accurate data as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Verified contacts<\/strong>: Emails and phone numbers that&nbsp;actually work<\/li>\n\n\n\n<li><strong>Real firmographic context<\/strong>: Company size, location, industry, revenue<\/li>\n\n\n\n<li><strong>Fresh updates<\/strong>: Changes in roles, hiring, funding rounds, tech stack<\/li>\n\n\n\n<li><strong>Compliance built-in<\/strong>: Especially for&nbsp;<a href=\"https:\/\/firmable.com\/data-privacy-and-compliance-in-b2b-sales-and-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">ANZ privacy laws and Do Not Call regulations<\/a><\/li>\n<\/ul>\n\n\n\n<p>This level of detail powers more than email &#8211; it shapes every touchpoint, from outreach to follow-up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag4\">What accurate data unlocks in your outreach<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-targeting-the-right-companies\">1. Targeting the right companies<\/h3>\n\n\n\n<p>You can\u2019t personalise outreach to someone you shouldn&#8217;t be targeting in the first place. Firmable helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build lists aligned with your&nbsp;<a href=\"https:\/\/firmable.com\/what-is-an-ideal-customer-profile-icp\" target=\"_blank\" rel=\"noreferrer noopener\">Ideal Customer Profile (ICP)<\/a><\/li>\n\n\n\n<li>Filter by key firmographic traits &#8211; like location, headcount, industry, and more<\/li>\n\n\n\n<li>Use email deliverability filters to avoid bounces and irrelevant prospects<\/li>\n<\/ul>\n\n\n\n<p>Better targeting = better conversion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-smarter-personalisation-based-on-signals\">2. Smarter personalisation based on signals<\/h3>\n\n\n\n<p>Good outreach isn&#8217;t just personal, it\u2019s&nbsp;<strong>relevant<\/strong>.<\/p>\n\n\n\n<p>Firmable\u2019s signals (like recent hires, role changes<ins>,<\/ins>&nbsp;or expansion events) give you real-time hooks to tailor messaging. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Saw you recently raised a Series A \u2013 congrats!&#8221;<\/li>\n\n\n\n<li>&#8220;Noticed you&#8217;re hiring sales reps in Melbourne \u2013 we help sales teams like yours book more meetings.&#8221;<\/li>\n<\/ul>\n\n\n\n<p>This goes far beyond {First Name}.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-stronger-deliverability\">3. Stronger deliverability<\/h3>\n\n\n\n<p>Hard bounces kill your sender reputation. Clean data protects your domain health by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avoiding inactive or mistyped emails<\/li>\n\n\n\n<li>Identifying risky domains or spam traps<\/li>\n\n\n\n<li>Keeping you off blacklists<\/li>\n<\/ul>\n\n\n\n<p>Bonus: Clean data is also crucial to&nbsp;<a href=\"https:\/\/firmable.com\/au\/why-firmable\/\" target=\"_blank\" rel=\"noreferrer noopener\">comply with local laws<\/a>, especially around cold calling.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-cold-calling-with-confidence\">4. Cold calling with confidence<\/h3>\n\n\n\n<p>Accurate phone numbers and live data help your reps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Call the right person (not someone from a role from 18 months ago)<\/li>\n\n\n\n<li>Reference recent company moves and activities<\/li>\n\n\n\n<li>Combine outreach with insight for multichannel impact<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag5\">Accurate vs inaccurate B2B data: Quick comparison&nbsp;<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/firmable.com\/wp-content\/uploads\/2025\/05\/How-accurate-data-supercharges-your-cold-outreach-3.webp\" alt=\"accurate vs inaccurate b2b data\" class=\"wp-image-2815\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"tag6\">Real-world outreach wins: Firmable and customer results<\/h2>\n\n\n\n<p>Let\u2019s talk real-world results \u2013 not hypotheticals, not maybes. Just cold, hard numbers from two SaaS companies (including us) that are putting Firmable\u2019s data to serious work.<\/p>\n\n\n\n<p><strong>Example one:&nbsp;SDR team at Firmable<\/strong><br>We like to walk the talk \u2013 so naturally, we run Firmable data through our own prospecting engine. Our SDRs consistently hit&nbsp;<strong>over 95% mobile accuracy<\/strong>&nbsp;when dialling leads. That means when they pick up the phone, it\u2019s almost always the right number \u2013 not some poor soul who just wanted a quiet lunch break.<\/p>\n\n\n\n<p>What happens once they\u2019re connected?<br>Our&nbsp;<strong>call-to-meeting booking rate averages 15\u201320%<\/strong>.<br>That\u2019s not a typo.<br>It means that roughly 1 in 5 conversations turn into a booked meeting. In the world of B2B sales, that\u2019s bananas.<\/p>\n\n\n\n<p>Want more juicy stats? Our blog on&nbsp;<a href=\"https:\/\/firmable.com\/maximising-cold-call-effectiveness-key-metrics-for-sdr-success\" target=\"_blank\" rel=\"noreferrer noopener\">SDR metrics breaks down the numbers that matter<\/a> \u2013 from dial accuracy to meeting conversion.<\/p>\n\n\n\n<p><strong>Example two: a Firmable customer levelling up their email game<\/strong><br>Another SaaS customer came to us struggling with bounce rates and inbox invisibility. Since switching to Firmable, they\u2019ve seen a&nbsp;<strong>25% uplift in email accuracy<\/strong>. That means more emails landing in the right inboxes, fewer bounces, and a much cleaner CRM.<\/p>\n\n\n\n<p>More importantly, it\u2019s helped them re-engage key segments of their ICP that had gone dark with stale data.<\/p>\n\n\n\n<p><strong>Example three: Firmable&#8217;s <em>targeted<\/em>&nbsp;cold email outreach<\/strong><br>We recently launched into New Zealand and were running a series of targeted cold outreach campaigns to drive attendance to our launch event.<\/p>\n\n\n\n<p><strong>68% open rate. 90% click through rate. 2% bounce rate.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/firmable.com\/wp-content\/uploads\/2025\/05\/Firmable-Smartlead-Cold-Outreach-1.webp\" alt=\"Firmable cold outreach\" class=\"wp-image-2817\" title=\"Firmable cold outreach\"\/><\/figure>\n<\/div>\n\n\n<p>What did we do to achieve this?<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Built the list from Firmable<\/strong>: Focused on a highly targeted ICP segment and overlaid \u2018Highly likely\u2019 and \u2018Likely\u2019 email deliverability filters.<\/li>\n\n\n\n<li><strong>Sent from Smartlead<\/strong>: A tool built for cold outreach using multiple mailboxes and staggered sending tactics (HubSpot and similar CRM tools are only built for warm \/ opted in prospect emailing).<\/li>\n\n\n\n<li><strong>Combined with phone outreach<\/strong>: Let\u2019s face it, emails don\u2019t get replies anymore. But they can help drive brand awareness. Real results come from phone-based follow-ups to get the registration locked in (or meeting or whatever your goal is).<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag8\">The 2025 cold outreach checklist<\/h2>\n\n\n\n<p>To get replies in 2025, smart teams are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Using local data that\u2019s live and verified<\/li>\n\n\n\n<li>Building ICP-targeted lead lists<\/li>\n\n\n\n<li>Tailoring messages using signals and firmographics<\/li>\n\n\n\n<li>Combining cold email and calling in sequences<\/li>\n\n\n\n<li>Tracking what works and iterating<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re missing even one of these steps, accurate data is the place to start.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag5\">Why teams in Australia and New Zealand choose Firmable<\/h2>\n\n\n\n<p>Most B2B data platforms are built for the US. Firmable is purpose-built for ANZ. That means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Over 1m verified contacts across Australia and New Zealand<\/li>\n\n\n\n<li>Real-time firmographic enrichment<\/li>\n\n\n\n<li>Privacy-compliant filters such as the DNC Register<\/li>\n\n\n\n<li>A dataset tailored to sales teams, not just marketers<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/firmable.com\/au\/why-firmable\/\" type=\"page\" id=\"3223\" target=\"_blank\" rel=\"noreferrer noopener\">Explore how Firmable works<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag9\">Final thoughts: Good outreach starts with great data<\/h2>\n\n\n\n<p>Cold outreach doesn\u2019t start with your message. It starts with your list.<\/p>\n\n\n\n<p>If you\u2019re still relying on generic lead lists or stale CRM data, you\u2019re flying blind. Your message may be great &#8211; but if your data\u2019s off, it won\u2019t land.<\/p>\n\n\n\n<p>Ready to fuel your outreach with accurate, local insights?&nbsp;<a href=\"https:\/\/firmable.com\/au\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Let&#8217;s talk<\/a>.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Accurate B2B data fuels better cold emails and calls. Boost reply rates and conversions across Australia and New Zealand with clean data.<\/p>\n","protected":false},"featured_media":7865,"parent":0,"template":"","resource_tag_cat":[],"resource_cat":[339,319],"type_cat":[361],"class_list":["post-4626","resource_post","type-resource_post","status-publish","has-post-thumbnail","hentry","resource_cat-data-management","resource_cat-sales-prospecting","type_cat-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How accurate data supercharges your cold outreach<\/title>\n<meta name=\"description\" content=\"Accurate B2B data boosts cold outreach success. Discover how clean data improves cold email replies and cold calling conversions in Australia and New Zealand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/firmable.com\/au\/resources\/blog\/how-accurate-data-supercharges-your-cold-outreach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How accurate data supercharges your cold outreach\" \/>\n<meta property=\"og:description\" content=\"Accurate B2B data boosts cold outreach success. Discover how clean data improves cold email replies and cold calling conversions in Australia and New Zealand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/firmable.com\/au\/resources\/blog\/how-accurate-data-supercharges-your-cold-outreach\/\" \/>\n<meta property=\"og:site_name\" content=\"Firmable\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/firmable\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T06:07:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/firmable.com\/wp-content\/uploads\/2026\/03\/How-accurate-data-supercharges-your-cold-outreach.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@_firmable\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/firmable.com\/au\/resources\/blog\/how-accurate-data-supercharges-your-cold-outreach\/\",\"url\":\"https:\/\/firmable.com\/au\/resources\/blog\/how-accurate-data-supercharges-your-cold-outreach\/\",\"name\":\"How accurate data supercharges your cold outreach\",\"isPartOf\":{\"@id\":\"https:\/\/firmable.com\/au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/firmable.com\/au\/resources\/blog\/how-accurate-data-supercharges-your-cold-outreach\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/firmable.com\/au\/resources\/blog\/how-accurate-data-supercharges-your-cold-outreach\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/firmable.com\/wp-content\/uploads\/2026\/03\/How-accurate-data-supercharges-your-cold-outreach.png\",\"datePublished\":\"2025-05-27T03:24:00+00:00\",\"dateModified\":\"2026-04-07T06:07:45+00:00\",\"description\":\"Accurate B2B data boosts cold outreach success. Discover how clean data improves cold email replies and cold calling conversions in Australia and New Zealand.\",\"breadcrumb\":{\"@id\":\"https:\/\/firmable.com\/au\/resources\/blog\/how-accurate-data-supercharges-your-cold-outreach\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/firmable.com\/au\/resources\/blog\/how-accurate-data-supercharges-your-cold-outreach\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/firmable.com\/au\/resources\/blog\/how-accurate-data-supercharges-your-cold-outreach\/#primaryimage\",\"url\":\"https:\/\/firmable.com\/wp-content\/uploads\/2026\/03\/How-accurate-data-supercharges-your-cold-outreach.png\",\"contentUrl\":\"https:\/\/firmable.com\/wp-content\/uploads\/2026\/03\/How-accurate-data-supercharges-your-cold-outreach.png\",\"width\":900,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/firmable.com\/au\/resources\/blog\/how-accurate-data-supercharges-your-cold-outreach\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/firmable.com\/au\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/firmable.com\/au\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How accurate data supercharges your cold outreach\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/firmable.com\/au\/#website\",\"url\":\"https:\/\/firmable.com\/au\/\",\"name\":\"Firmable\",\"description\":\"From data to direction\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/firmable.com\/au\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How accurate data supercharges your cold outreach","description":"Accurate B2B data boosts cold outreach success. Discover how clean data improves cold email replies and cold calling conversions in Australia and New Zealand.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/firmable.com\/au\/resources\/blog\/how-accurate-data-supercharges-your-cold-outreach\/","og_locale":"en_US","og_type":"article","og_title":"How accurate data supercharges your cold outreach","og_description":"Accurate B2B data boosts cold outreach success. Discover how clean data improves cold email replies and cold calling conversions in Australia and New Zealand.","og_url":"https:\/\/firmable.com\/au\/resources\/blog\/how-accurate-data-supercharges-your-cold-outreach\/","og_site_name":"Firmable","article_publisher":"https:\/\/www.facebook.com\/firmable\/","article_modified_time":"2026-04-07T06:07:45+00:00","og_image":[{"width":900,"height":500,"url":"https:\/\/firmable.com\/wp-content\/uploads\/2026\/03\/How-accurate-data-supercharges-your-cold-outreach.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@_firmable","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/firmable.com\/au\/resources\/blog\/how-accurate-data-supercharges-your-cold-outreach\/","url":"https:\/\/firmable.com\/au\/resources\/blog\/how-accurate-data-supercharges-your-cold-outreach\/","name":"How accurate data supercharges your cold outreach","isPartOf":{"@id":"https:\/\/firmable.com\/au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/firmable.com\/au\/resources\/blog\/how-accurate-data-supercharges-your-cold-outreach\/#primaryimage"},"image":{"@id":"https:\/\/firmable.com\/au\/resources\/blog\/how-accurate-data-supercharges-your-cold-outreach\/#primaryimage"},"thumbnailUrl":"https:\/\/firmable.com\/wp-content\/uploads\/2026\/03\/How-accurate-data-supercharges-your-cold-outreach.png","datePublished":"2025-05-27T03:24:00+00:00","dateModified":"2026-04-07T06:07:45+00:00","description":"Accurate B2B data boosts cold outreach success. Discover how clean data improves cold email replies and cold calling conversions in Australia and New Zealand.","breadcrumb":{"@id":"https:\/\/firmable.com\/au\/resources\/blog\/how-accurate-data-supercharges-your-cold-outreach\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/firmable.com\/au\/resources\/blog\/how-accurate-data-supercharges-your-cold-outreach\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/firmable.com\/au\/resources\/blog\/how-accurate-data-supercharges-your-cold-outreach\/#primaryimage","url":"https:\/\/firmable.com\/wp-content\/uploads\/2026\/03\/How-accurate-data-supercharges-your-cold-outreach.png","contentUrl":"https:\/\/firmable.com\/wp-content\/uploads\/2026\/03\/How-accurate-data-supercharges-your-cold-outreach.png","width":900,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/firmable.com\/au\/resources\/blog\/how-accurate-data-supercharges-your-cold-outreach\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/firmable.com\/au\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/firmable.com\/au\/resources\/"},{"@type":"ListItem","position":3,"name":"How accurate data supercharges your cold outreach"}]},{"@type":"WebSite","@id":"https:\/\/firmable.com\/au\/#website","url":"https:\/\/firmable.com\/au\/","name":"Firmable","description":"From data to direction","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/firmable.com\/au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"}]}},"_links":{"self":[{"href":"https:\/\/firmable.com\/au\/wp-json\/wp\/v2\/resource_post\/4626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/firmable.com\/au\/wp-json\/wp\/v2\/resource_post"}],"about":[{"href":"https:\/\/firmable.com\/au\/wp-json\/wp\/v2\/types\/resource_post"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/firmable.com\/au\/wp-json\/wp\/v2\/media\/7865"}],"wp:attachment":[{"href":"https:\/\/firmable.com\/au\/wp-json\/wp\/v2\/media?parent=4626"}],"wp:term":[{"taxonomy":"resource_tag_cat","embeddable":true,"href":"https:\/\/firmable.com\/au\/wp-json\/wp\/v2\/resource_tag_cat?post=4626"},{"taxonomy":"resource_cat","embeddable":true,"href":"https:\/\/firmable.com\/au\/wp-json\/wp\/v2\/resource_cat?post=4626"},{"taxonomy":"type_cat","embeddable":true,"href":"https:\/\/firmable.com\/au\/wp-json\/wp\/v2\/type_cat?post=4626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}