{"id":4539,"date":"2025-10-21T15:50:00","date_gmt":"2025-10-21T04:50:00","guid":{"rendered":"https:\/\/firmable.com\/resources\/uncategorized\/uncategorized\/2025-marketing-leaders-research-2\/"},"modified":"2026-05-15T17:25:15","modified_gmt":"2026-05-15T07:25:15","slug":"2025-marketing-leaders-research","status":"publish","type":"resource_post","link":"https:\/\/firmable.com\/au\/resources\/blog\/2025-marketing-leaders-research\/","title":{"rendered":"B2B Marketing Leaders Research: Calling Marketers in ANZ"},"content":{"rendered":"\n<div class=\"wp-block-group gap-32 is-vertical is-layout-flex wp-container-core-group-is-layout-fde759be wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group gap-20 is-vertical is-layout-flex wp-container-core-group-is-layout-a2faef80 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>B2B marketing is evolving. From AI-driven efficiency to customer experience optimization, the strategies shaping the industry today will define success in the years ahead. That\u2019s why Firmable is proud to be supporting the 2025 B2B Marketing Leaders Research initiative, led by Human Digital in collaboration with the University of Auckland Business School, and in partnership with the Marketing Association (MA), the Australian Marketing Institute (AMI), and The Marketing Club (TMC).<\/p>\n\n\n\n<p>This in-depth study will uncover the latest trends, challenges, and best practices in B2B marketing across Australia and New Zealand, and we need your input.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag1\">Why your insights matter<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>We are inviting B2B marketing professionals to share their experiences and perspectives.<\/p>\n\n\n\n<p>Your contribution will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify the key trends impacting B2B marketing today and in the future<\/li>\n\n\n\n<li>Highlight evolving challenges and opportunities to support smarter decision-making.<\/li>\n\n\n\n<li>Provide an annual benchmark resource for B2B marketing leaders.<\/li>\n<\/ul>\n\n\n\n<p>By participating, you\u2019ll help shape a more data-driven, future-focused B2B marketing landscape.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag2\">What we&#8217;re exploring<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>The research will focus on three core pillars:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>People \u2013 Talent development, customer relationships, and stakeholder trust<\/li>\n\n\n\n<li>Process \u2013 Customer journey optimization and brand alignment<\/li>\n\n\n\n<li>Technology \u2013 AI, digital transformation, and investment efficiency<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag3\">Who should participate<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>We\u2019re looking for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B2B marketing professionals working with brands or companies<\/li>\n\n\n\n<li>Leaders based in Australia or New Zealand that are shaping marketing strategies<\/li>\n\n\n\n<li>Decision-makers eager to stay ahead of industry shifts<\/li>\n<\/ul>\n\n\n\n<p>Not a marketer yourself? Please forward this to your marketing colleagues; they will thank you for it.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag4\">Be part of this industry-shaping study<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>This is your opportunity to contribute to insights that will have a meaningful impact on the future of B2B marketing in our region. &nbsp;<strong><a href=\"https:\/\/auckland.au1.qualtrics.com\/jfe\/form\/SV_e5kLtBKZZ5OvGrc\" target=\"_blank\" rel=\"noreferrer noopener\">Take the Survey<\/a><\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag5\">What you&#8217;ll receive<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Early access to the research report<\/li>\n\n\n\n<li>A VIP invite to the launch event (virtual or in person)<\/li>\n\n\n\n<li>The opportunity to connect with leading marketers and thought leaders<\/li>\n<\/ul>\n\n\n\n<p><em>The 2025 B2B Marketing Leaders Research is brought to you by Human Digital, Firmable, the University of Auckland Business School, the Marketing Association (MA), the Australian Marketing Institute (AMI), and The Marketing Club (TMC).<\/em><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Join the 2025 ANZ B2B Marketing Leaders Research. Share insights on people, process, and technology. Get early access to the report and a VIP launch invite.<\/p>\n","protected":false},"author":2,"featured_media":7852,"parent":0,"template":"","resource_tag_cat":[],"resource_cat":[354],"type_cat":[361],"class_list":["post-4539","resource_post","type-resource_post","status-publish","has-post-thumbnail","hentry","resource_cat-trends-and-research","type_cat-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2025 B2B Marketing Leaders Research: Calling Marketers in ANZ<\/title>\n<meta name=\"description\" content=\"Join the 2025 ANZ B2B Marketing Leaders Research. Share insights on people, process, and technology. 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