“We’re not focused on pushing product. Our goal is to educate buyers and help them run their businesses more effectively. Firmable provides the data foundation that supports this approach.”
Matthew Evlampieff
Head of Sales, Solutions Plus
Firmable vs Apollo
#1 Apollo Alternative for ANZ
Apollo’s database is massive – but most of it isn’t here. Firmable gives ANZ sales teams accurate local data, AI-driven buying signals, and on-the-ground support so you know who to reach, and when.
Success by numbers
ANZ coverage that Apollo can’t match
2m+
verified company profiles in ANZ
10m+
verified decision makers and contacts in ANZ
4.7
out of 5 star ratings on G2
1.5x
vs Apollo’s decision maker data in ANZ
Trusted by 1,000+ companies worldwide
Firmable vs Apollo – for ANZ sales teams
How Firmable stacks up against Apollo for Australian and New Zealand go-to-market teams.
| Feature | ✦ Firmable | Apollo |
|---|---|---|
| Data | ||
| ANZ company coverage | 2M+ Australian & NZ companies with ABN data, industry segments, and tech stacks | US-centric database; limited local ANZ coverage |
| Decision maker & contact data | 10M+ ANZ contacts – 1.5x Apollo’s local coverage | Global volume doesn’t reflect ANZ depth |
| Small business coverage | 3M+ ANZ small businesses – 1.5x Apollo | Limited |
| Data accuracy (ANZ) | Built from local company registers, continuously refreshed | Global aggregation; ANZ data gaps commonly reported |
| Buying Signals | ||
| People signals | Role changes, new in role, and more – granular & timely | Available |
| Company signals | Funding rounds, company growth, product launches, security info | Available |
| Search intent signals | See which companies are actively researching your solution right now Available as an add-on on Enterprise plan | Available on higher-tier plans only |
| Platform & Support | ||
| CRM integrations | HubSpot, Salesforce, Pipedrive, Dynamics + Chrome extension + webhooks (Zapier, n8n) | HubSpot, Salesforce, Chrome extension |
| Technographic filters | Available on all plans, combinable with contact filters | Available on higher-tier plans only |
| Curated ANZ data points & company registers | ABN, NZBN, DNC, ANZSIC codes, plus curated local registers including NDIS, aged care, and more – data points no one else has | Not available |
| Local on-the-ground support | The only provider with ANZ-based support in your timezone | US-based support only |
| Commercial | ||
| Pricing | From AU$80/user/month. Transparent pricing. What you see is what you pay. | From USD$49/user/month – but credit overages commonly inflate real costs |
| Free plan | 14-day free trial – full platform access | Free plan available – limited to 5 mobile credits and 10 export credits per month |
| Contract flexibility | Annual plans across all tiers. Monthly billing available on the Individual plan. | Annual contracts – seat reductions not permitted mid-term |
Start your free 14-day trial
Set up in under 5 minutes.
Why choose Firmable
Deepest ANZ coverage
2m+ Australian and New Zealand companies with verified ABN data, industry segments, technology stacks, and more. 10m+ contacts with real mobile numbers and emails – refreshed continuously from local company registers.
AI-driven buying signals
Set up signal agents to track funding rounds, leadership changes, hiring surges, and tech stack shifts across your target accounts. Know which buyers are heating up – and reach out before your competitors do.
Set up in 5 minutes
Connect your HubSpot, Salesforce, Dynamics, or Pipedrive in minutes. Use webhooks to push enriched data into Zapier, Slack, n8n, or your own systems in real time. Prospect from anywhere with the Chrome and Edge extensions – all from day one.
Transparent pricing. No surprises.
Most popular plan
Individual
The essentials for single user prospecting and research
US$55
Per user per month, billed annually.
Total $660 per user.
1 user
US$110
1 user
Save 50% and switch to yearly
Billed:
Yearly
Monthly
1,200 included profiles p/year
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX)
- AI prospect search
- Core company & people data
- CSV exports
- Chrome extension
Most popular plan
Small Teams
Perfect for small teams looking to scale up their growth
US$75
Per user per month, billed annually.
Total $900 per user.
Up to 3 users
Billed:
Yearly
Monthly
3,000 included profiles p/year
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX)
Everything in lower plans, plus:
- Additional profiles included
- CRM integrations
- Shared searches and lists
- Local company registers
- Up to 3 AI signal agents
- Limited account intelligence
- Online and AI support
Most popular plan
Teams Pro
Ideal for teams wanting to supercharge their growth
US$110
Per user per month, billed annually.
Total $1,320 per user.
3 or more users
Billed:
Yearly
Monthly
6,000 included profiles p/year
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX).
Everything in lower plans, plus:
- Additional profiles included
- Two-way CRM (coming soon)
- CRM enrich agent (coming soon)
- CRM action agent (coming soon)
- Unlimited AI signal agents
- Unlimited account intelligence
- Phone support
- Dedicated customer success
- Access to beta features
Most popular plan
Enterprise
Playing big? Get a custom plan to suit your needs
US$170
Per user per month, billed annually.
Total $2,040 per user.
Custom users
Billed:
Yearly
Monthly
Custom profile credits
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX)
Everything in lower plans, plus:
- Additional profiles included
- Dedicated account manager
- Tailored onboarding
- Regular CS check-ins
- API access
- SSO via Okta
- Invites to early access programs
- Search intent data (add on)
- Bespoke data requests (add on)
- Bulk data packages (add on)
“Investing in Firmable is a no-brainer. It’s access to information, time saving, and ultimately more time on the phone.”
Alastair Blenkin
Co-founder and CEO, ProcurePro
“Against other platforms, Firmable delivered accurate contact details for twice as many contacts, proving its superior value.”
David Pierotti
Director of Government Relations, Public Sector Network
“Firmable gives us the clarity we need to move fast and stay focused – it’s all about simplicity and speed. Our team has been more empowered.”
Dane Meah
CEO, MyCISO
“Picking up the phone is the most critical thing. Any way we can have our sales team spending more time in conversations drives revenue”
Alastair Blenkin
Co-founder and CEO, ProcurePro
