“Investing in Firmable is a no-brainer. It’s access to information, time saving, and ultimately more time on the phone.”
Alastair Blenkin
Co-founder and CEO, ProcurePro
#1 ZoomInfo alternative
1.9m+ verified Australian and New Zealand companies. 10m+ ANZ contacts with real mobile numbers. AI-driven buying signals.
Transparent pricing from $80/mo.
Success by numbers
The AI teammate salespeople love
1.9m+
verified company profiles in ANZ
10m+
verified decision makers and contacts in ANZ
4.7
out of 5 star ratings on G2
#1
localised B2B database in the Asia Pacific region
Trusted by 1,000+ companies worldwide
Firmable vs ZoomInfo
How Firmable stacks up against ZoomInfo for ANZ sales teams.
| Feature | Firmable | ZoomInfo |
|---|---|---|
| Data | ||
| ANZ company coverage |
1m+ Australian & NZ companies with ABN data, industry segments, and tech stacks
|
Limited Australian coverage; primarily US-centric database |
| Contact data |
10m+ contacts with verified mobile numbers and work emails, continuously refreshed
|
320m+ global contacts, but ANZ data is unverified with higher bounce rates |
| Data accuracy (ANZ) |
Built from local company registers and region-specific data sources
|
Global aggregation approach; ANZ data gaps commonly reported by users |
| Buying signals |
AI-driven signal agents: funding rounds, leadership changes, hiring, tech changes
|
Intent data available, but costs US$5K–$15K/yr extra as an add-on |
| Commercial | ||
| Pricing |
From AU$80/user/month. Plans published on website.
|
Starts ~US$15,000/year. No public pricing. Quote required. |
| Minimum commitment |
Monthly or annual billing. Cancel monthly plans anytime.
|
Annual contracts only. 3-seat minimum. Auto-renewal with 60-day notice window. |
| Free trial |
14-day free trial
|
No free trial on paid plans |
| Platform | ||
| CRM integrations |
HubSpot, Salesforce, Dynamics, Pipedrive + Chrome extension
|
HubSpot, Salesforce, and others. Mature integration ecosystem. |
| Support |
Firmable is the only provider with on-the-ground support teams to help you in your timezone.
|
US-based support. Knowledge base and ticketing system. |
Start your free 14-day trial
Set up in under 5 minutes.
Why choose Firmable
Deepest ANZ coverage
1.9m+ Australian and New Zealand companies with verified ABN data, industry segments, technology stacks, and more. 10m+ contacts with real mobile numbers and emails – refreshed continuously from local company registers.
AI-driven buying signals
Set up signal agents to track funding rounds, leadership changes, hiring surges, and tech stack shifts across your target accounts. Know which buyers are heating up – and reach out before your competitors do.
Set up in 5 minutes
Connect your HubSpot, Salesforce, Dynamics, or Pipedrive in minutes. Use webhooks to push enriched data into Zapier, Slack, n8n, or your own systems in real time. Prospect from anywhere with the Chrome and Edge extensions – all from day one.
Transparent pricing. No surprises.
Most popular plan
Individual
The essentials for single user prospecting and research
US$55
Per user per month, billed annually.
Total $660 per user.
1 user
US$110
1 user
Save 50% and switch to yearly
Billed:
Yearly
Monthly
1,200 included profiles p/year
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX)
- AI prospect search
- Core company & people data
- CSV exports
- Chrome extension
Most popular plan
Small Teams
Perfect for small teams looking to scale up their growth
US$75
Per user per month, billed annually.
Total $900 per user.
Up to 3 users
Billed:
Yearly
Monthly
3,000 included profiles p/year
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX)
Everything in lower plans, plus:
- Additional profiles included
- CRM integrations
- Shared searches and lists
- Local company registers
- Up to 3 AI signal agents
- Limited account intelligence
- Online and AI support
Most popular plan
Teams Pro
Ideal for teams wanting to supercharge their growth
US$110
Per user per month, billed annually.
Total $1,320 per user.
3 or more users
Billed:
Yearly
Monthly
6,000 included profiles p/year
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX).
Everything in lower plans, plus:
- Additional profiles included
- Two-way CRM (coming soon)
- CRM enrich agent (coming soon)
- CRM action agent (coming soon)
- Unlimited AI signal agents
- Unlimited account intelligence
- Phone support
- Dedicated customer success
- Access to beta features
Most popular plan
Enterprise
Playing big? Get a custom plan to suit your needs
US$170
Per user per month, billed annually.
Total $2,040 per user.
Custom users
Billed:
Yearly
Monthly
Custom profile credits
A profile includes all available contact or company information, including mobiles and emails. It is consumed when a profile is unlocked or exported (to CRM or XLSX)
Everything in lower plans, plus:
- Additional profiles included
- Dedicated account manager
- Tailored onboarding
- Regular CS check-ins
- API access
- SSO via Okta
- Invites to early access programs
- Search intent data (add on)
- Bespoke data requests (add on)
- Bulk data packages (add on)
“Against other platforms, Firmable delivered accurate contact details for twice as many contacts, proving its superior value.”
David Pierotti
Director of Government Relations, Public Sector Network
“Firmable gives us the clarity we need to move fast and stay focused – it’s all about simplicity and speed. Our team has been more empowered.”
Dane Meah
CEO, MyCISO
Ready to see better ANZ data?
Join 1,000+ companies using Firmable to find and close more deals
in Australia and New Zealand.